Sr. MarTech Manager

hace 4 días

Polanco, Ciudad de México NeoPerformance A tiempo completo

Sr. Martech Manager – Mexico (Hybrid | Polanco)

Location: CDMX – Hybrid (3 days onsite / 2 remote) 

Contract: 90-Day Professional Services Contract (potential full-time hire)

Professional English: Mandatory

Salary based on experience.

About the Role

We are seeking a Senior Martech Manager to lead the strategy, execution, and optimization of our entire marketing technology ecosystem. This role requires a technical, data-driven professional capable of partnering with Marketing, Product, Data, and Engineering to design scalable tracking systems, automate workflows, and strengthen measurement capabilities.

The ideal candidate has a strong background in Martech, attribution, analytics, tag management, and cross-functional collaboration.

Key Responsibilities

Martech Implementation and Technical Alignment

  • Translate lifecycle and marketing campaign requirements into precise technical specifications.
  • Work closely with Product, Engineering, and Data teams within an agile framework.
  • Develop and maintain technical documentation, integration briefs, and implementation plans.
  • Prioritize and coordinate Martech initiatives to support business goals.

Tracking, QA, and Attribution

  • Lead tracking audits and QA across GA4, GTM, Meta Pixel, Meta CAPI, Firebase, AppsFlyer, and other attribution tools.
  • Oversee event mapping, SDK configurations, deep-link tracking, and funnel instrumentation.
  • Maintain event schemas, naming conventions, and measurement taxonomies.
  • Investigate and resolve tracking inconsistencies, missing events, and duplication across web and app.

Martech Stack Optimization and Automation

  • Identify inefficiencies and gaps in the current data flow and measurement framework.
  • Recommend tooling upgrades, automation opportunities, and schema improvements.
  • Support server-side tracking, offline-to-online syncing, and data governance.
  • Ensure alignment between marketing events, product analytics, and data pipelines.

Marketing Data Strategy and Measurement Framework

  • Build and maintain a unified measurement framework integrating product usage, campaign performance, and business metrics (LTV, ROAS, CAC, churn, funnel analytics).
  • Define KPIs, cohort models, attribution logic, and conversion rules.
  • Collaborate with Data and Finance teams to standardize dashboards and analytical models.
  • Lead the tracking and measurement strategy for lifecycle automation, CRM, paid media, and product interactions.

Future Team Leadership

This role will function as the technical lead of a future Marketing Data team, potentially including:

  • Marketing Data Analyst (dashboards, reporting, measurement)
  • Marketing Data Engineer (pipelines, architecture)

You will ensure clean data flows, strong governance, and full-funnel visibility.

Requirements

  • 3+ years of experience in related field
  • Proficiency in GA4, GTM, Firebase, AppsFlyer, Meta Pixel, or similar tools.
  • Strong analytical and technical communication skills.
  • Demonstrated experience building end-to-end tracking systems.

Work Modality

Hybrid: 3 days onsite, 2 remote, based in Polanco, CDMX.

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