Creative Strategist

hace 2 horas

Ciudad de México, Ciudad de México Activate Talent A tiempo completo

We're looking for a Creative Strategist / Growth Marketer who has been in the trenches and knows how to build, test, and scale direct-response ad creatives for CPG brands (DTC or omnichannel).

This is not a brand "vibes" role.

This is a performance-first role focused on what converts.

You will own the creative strategy for paid social and help drive revenue through structured creative testing, strong hook-driven messaging, and sharp performance analysis. You'll work closely with designers, editors, creators, and media buyers to execute quickly and iterate constantly.

Key ResponsibilitiesCreative Strategy Ownership
  • Own and drive creative strategy across paid social channels including:
    • Meta (Facebook & Instagram)
    • TikTok
    • YouTube Shorts
  • Develop direct-response creative concepts rooted in:
    • consumer psychology
    • hook-first messaging
    • offer and angle testing
    • structured hypothesis-driven experimentation
Direct-Response Creative Development
  • Write and structure performance creatives including:
    • ad scripts (UGC + founder-led)
    • UGC briefs and creative direction
    • static and video ad concepts
    • messaging frameworks (hooks, claims, objections, proof, CTAs)
  • Generate a consistent pipeline of high-volume ad ideas and iterations (not one-off concepts).
Testing Frameworks & Iteration
  • Build and manage creative testing systems designed for:
    • velocity
    • clear learning
    • scaling winners
  • Translate campaign performance into creative actions:
    • what to scale
    • what to kill
    • what to iterate and re-test
Collaboration & Execution
  • Partner with:
    • designers and video editors to execute fast
    • media buyers to align testing priorities and data needs
    • creators / UGC pipelines (when applicable)
  • Ensure concepts are shipped quickly, clearly, and with performance intent.
Performance Analysis
  • Use performance data to evaluate creative effectiveness and drive decisions using metrics such as:
    • CPA
    • ROAS
    • MER
    • thumb-stop rate / hook rate
    • creative fatigue signals
  • Stay ahead of creative and platform trends, while maintaining a conversion-first approach.
Requirements
  • 3+ years of experience in growth marketing, creative strategy, or performance creative roles.
  • Hands-on experience supporting CPG brands (DTC or omnichannel).
  • Proven ability to create direct-response ads that scale, not just awareness campaigns.
  • Strong understanding of performance marketing levers including:
    • hooks and scroll-stopping frameworks
    • UGC-style creative patterns
    • offer/angle testing systems
    • full-funnel messaging
  • Strong copy instincts and ability to write hooks, headlines, and CTAs that convert.
  • Ability to operate both strategically and tactically (you can lead the strategy and also produce deliverables).
  • Comfortable in a fast-paced, performance-driven environment with rapid iteration.
Bonus Points (Nice to Have)
  • Experience scaling brands from 6 → 7 or 8 figures.
  • Background at a recognizable CPG or high-growth DTC brand.
  • Experience briefing creators or managing UGC pipelines.
  • Familiarity with structured creative volume systems (e.g., 10–20 new concepts/week plus iterative variations).

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