Ads Insights Analyst

hace 3 días

Ciudad de México, Ciudad de México Rappi A tiempo completo

Hey, it's time for you to join us showing the world we are the company that is changing paradigms, where we revolutionize the hours, minutes and seconds

Do you want to know why Rappi?

WE SEE OPPORTUNITIES where others see problems

WE SEE CLOSE where others see distance

WE SEE ADRENALINE where others see pressure.

Join a team where we are all capable of EVERYTHING, where we all have the same opportunities, regardless of gender identity, race, religion, nationality, age, disability, training or experience.

Did you like what you have read so far? Find out how you will deliver magic together with us through your Rappi mission

Check out how it will impact our ecosystem:

Convertir datos de RappiAds en inteligencia accionable, identificando oportunidades de negocio, desempeño de campañas, comportamiento del shopper y tendencias de categoría. Este rol soporta al equipo comercial, planners y clientes con análisis profundos que guían decisiones estratégicas y optimizan los resultados de la inversión en Retail Media.

As part of Rappi, you will be responsible for:

Responsabilidades principales:

1. Análisis de performance y shopper

  • Evaluar KPIs: ROAS, GMV, CTR, CPC, CPA, conversiones, incrementalidad.

  • Analizar funnel de conversión, rutas de compra y comportamiento del usuario dentro de la plataforma.

  • Comparar rendimiento entre marcas, SKUs, segmentos de audiencia y canales (Turbo vs Marketplace).

2. Generación de insights y recomendaciones estratégicas

  • Identificar hallazgos clave, oportunidades de crecimiento y riesgos.

  • Construir narrativas claras que conecten datos con decisiones de negocio.

  • Proponer optimizaciones basadas en tendencias y benchmarks internos.

3. Desarrollo de reportes y dashboards

  • Elaborar reportes semanales, mensuales y ad-hoc para clientes y equipos internos.

  • Diseñar dashboards automatizados en Looker, Power BI o Data Studio.

  • Mantener integridad, consistencia y actualización de las fuentes de datos.

4. Apoyo a ventas y planners

  • Proveer análisis en pitches, JBPs, QBRs y revisiones con clientes.

  • Respaldar decisiones de segmentación, inversión y calendarización.

  • Trabajar de la mano de planners para optimizar campañas en tiempo real.

5. Investigación de mercado y categoría

  • Analizar tendencias de la industria, temporadas clave y comportamiento del consumidor.

  • Evaluar share por marca, competitividad, pricing y disponibilidad.

  • Conectar datos internos con fuentes externas (NielsenIQ, Scanntech, Kantar, etc.).

6. Calidad y gobernanza de datos

  • Validar metodologías, asegurar coherencia de KPIs y revisar procesos de extracción.

  • Detectar inconsistencias y trabajar con data engineering para mejoras.

Good and now, what are the requirements for me to be part of this neon universe?

Perfil deseado / Habilidades clave

  • Experiencia previa en análisis de datos, performance media, e-commerce o research.

  • Manejo sólido de herramientas: SQL (deseable), Excel avanzado, Looker, Power BI.

  • Capacidad para contar historias con datos y crear presentaciones claras.

  • Mentalidad analítica, atención al detalle y pensamiento crítico.

  • Conocimiento del ecosistema de retail media y shopper marketing es un plus.

Worker type:

Regular

Company:

Rappi Technology Mexico

For more information check our website and check our reviews on Glassdoor

we are waiting for you to build and deliver the magic together #Rappi

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