Costa Coffee Marketing Director

hace 1 semana

Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

The Marketing Director Latin America will define and deliver the local adaptation of global brand edge, channel and consumer strategy to drive a profitable and sustainable At-Home and Away from Home (particularly retail franchise business in Mexico initially, and then also to other countries as the organization expands in Latin America.)

The Marketing Director will partner with the GM, Mexico and Head of Franchise (Americas) on strategic and operational tasks including defining the Mexico's marketing strategy and annual planning to deliver the business plan across all Costa Coffee platforms, including:

  • Build brand love: drive consumer-centric solutions using data and insight to drive brand relevance, awareness and reach, recruit new users and retain existing regular consumers
  • Strategy Development – Develop and implement comprehensive omnichannel marketing strategies and annual plans to deliver business and brand objectives.
  • Campaign Planning and Management – Lead IMC and the thinking from planning through to execution and optimization of integrated marketing campaigns across the marketing mix.
  • Partner with franchise partners: develop strong relationship with franchise partners, work with them to ensure marketing strategies are aligned to global standards and ensure execution according to agreements.
  • Local Store Marketing (including New Store Openings): deliver strategies and toolkits, and support Franchise Partners in execution
  • Work with Head of Franchise and F&B managers to support regional beverage and food strategies and ensuring alignment with overarching brand objectives.
  • Experiential and in market execution – secure the optimal implementation of activation and experiential, securing the consistent brand implementation and synergies across multiple platforms Including setting briefs, delivering KPIs and post campaign reports
  • Annual Marketing Plan & ABP: Deliver Costa Mexico annual marketing plan that is aligned to the Global plan with nuances of local relevance and support LRP for Latin America
  • Shopper marketing guidelines for omnichannel consistent brand execution
  • Agency Management – oversee the agency relationship management of our media, social, instore, experiential, and local marketing agencies and support with our lead creative agency.
  • Collaborate closely with global CMO to ensure alignment and flawless execution of brand strategy and guidelines across platforms

The Marketing Director is a subject matter expert and leads cross functional project teams. They will lead and own market activation / brand communications, delivering to a high quality, on-time and within budget

Skills

Market Dynamics; Execution Excellence; Communication; Channel Management; Business Planning; Business Integrations; Value Chain Economics; Revenue Growth Management; Negotiation

Annual Incentive Reference Value Percentage:30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

  • Costa Coffee Marketing Director

    hace 1 semana

    Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

    Location(s):MexicoCity/Cities:MexicoTravel Required:00% - 25%Relocation Provided:NoJob Posting End Date:November 17, 2025Shift:Job Description Summary: The Marketing  Director Latin America will define and deliver the local adaptation of global brand edge, channel and consumer strategy to drive a profitable and sustainable At-Home and Away from Home...

  • Commercial Director Costa Coffee

    hace 2 semanas

    Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

    FIXED TERM POSITION (8 Months)We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and we are returning every drop of water we use to communities and nature. We empower our employees to challenge the...

  • Commercial Director Costa Coffee

    hace 2 semanas

    Ciudad de México, Ciudad de México The Coca-Cola Company A tiempo completo

    Location(s):MexicoCity/Cities:MexicoTravel Required:00% - 25%Relocation Provided:NoJob Posting End Date:January 2, 2026Shift:Job Description Summary: FIXED TERM POSITION (8 Months)We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of...

  • Outbound Marketing

    hace 5 días

    Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo

    Job Position: Outbound Marketing & HubSpot CRM Manager Company: Pro Coffee Gear Location: Remote (Anywhere) Full - Time About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to...

  • Content & Lifecycle Marketing Manager

    hace 7 días

    Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo

    Job Position:  Content & Lifecycle Marketing Manager Company: Pro Coffee Gear Location: Remote (Anywhere) Full - Time About Us: Pro Coffee Gear is a thriving e-commerce company located on our scenic 20-acre ranch in Austin, Texas. We specialize in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. Our dedication to...

  • Marketing Director

    hace 1 semana

    Ciudad de México, Ciudad de México High Flow A tiempo completo

    Sobre nosotrosSomos una consultora de Executive Search con presencia en LATAM. Nos reconocen por nuestro equipo senior, la calidad de nuestros servicios y la especialización por áreas. Somos un equipo jóven, vibrante, enérgico y apasionado por lo que hacemos. Ayudamos a las empresas a encontrar al talento que necesitan para alcanzar su máximo...

  • Director/a de Marketing

    hace 1 semana

    Ciudad de México, Ciudad de México Wisefind A tiempo completo

    Nuestro cliente es una empresa mexicana líder en el desarrollo e implementación de soluciones innovadoras para ciudades inteligentes, dedicada a transformar los entornos urbanos a través de tecnología avanzada y estrategias de marketing vanguardistas.Acerca de la vacante:Puesto: Director/a de MarketingCategoría: Mercadotecnia, PublicidadUbicación:...

  • Marketplace Specialist

    hace 3 días

    Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo

    Job Title: Marketplace Specialist (Amazon/eBay)Company: Pro Coffee GearLocation: Remote (Global)Employment Type: Full-timeAbout Us: Pro Coffee Gear is a dynamic and rapidly expanding e-commerce company that specializes in providing top-tier espresso machines and related parts to coffee enthusiasts worldwide. We pride ourselves on offering high-quality...

  • Community Manager

    hace 7 días

    Ciudad de México, Ciudad de México Pro Coffee Gear A tiempo completo

    Community Manager Job DescriptionCompany: Pro Coffee GearLocation: Remote (Global)Employment Type: Full-timeAbout UsPro Coffee Gear is a rapidly growing e-commerce company specializing in espresso machines and related parts. Our passion for coffee drives us to provide top-tier products and exceptional customer service to coffee enthusiasts worldwide. As a...

  • Marketing Director

    hace 1 semana

    Ciudad de México, Ciudad de México B. Braun A tiempo completo

    Job DescriptionYou're an important part of our future. Hopefully, we're also a part of your future At B. Braun, we protect and improve the health of people worldwide. You support this vision, bringing expertise and sharing innovation, efficiency and sustainability as values. That's why we would like to keep developing our company with you. Keeping your...