Full-Time Freelancer/Temp Content Strategist

Job Mission: Full-Time Freelancer/Temp Content Strategist (Mexico-Based, Hybrid) - Global

Oral Care Brand

We are seeking a highly skilled and dynamic Content Strategist to join a Global Marketing

team on a full-time freelance or temporary basis. This role will focus on developing and

executing content strategies for GUM, a global oral care brand, with a strong emphasis on

delivering personalized experiences that drive brand loyalty and growth. The ideal candidate will

have deep expertise in content marketing and marketing automation within global

organizations, and a proven ability to create impactful, tailored content that resonates across

diverse international markets. This role will report directly to the Global Brand Management

Director, Oral Care. There is potential for the candidate to be offered a permanent position after

one year, based on performance and business needs.

Location: Mexico-based position with hybrid work flexibility. The successful candidate will work

part of the week from our Mexican offices located at Av. De la Palma 8-205, Col. San Fernando

la Herradura, Huixquilucan, Edo. de Mex. C.P

Key Responsibilities:

Content Strategy & Collaboration

• Content Strategy Development: Lead the creation and execution of a comprehensive

global content strategy that aligns with brand objectives, customer needs, and regional

market demands, with a focus on delivering personalized, relevant experiences to our

audience.

• Content Optimization & Leveraging: Proactively identify, evaluate, and maximize existing

content assets across all regional markets to determine their potential as global master

content. Assess regional content that meets quality and brand standards to elevate and

scale for organization-wide use, ensuring cost efficiency and optimal resource

utilisation.

• Cross-Regional Collaboration: Actively seek and nurture collaboration opportunities

with regional teams to facilitate content co-creation initiatives. Build strong working

relationships with stakeholders across different markets to understand their unique

business needs, challenges, and content requirements.

Content Production & Management

• Marketing Technology Integration: Work closely with the digital and marketing

automation teams to ensure content workflows are optimized and automated,

delivering personalized content at scale across various channels.

• Multi-Channel Content Production: Oversee the production and adaptation of high-

quality content across multiple platforms, including blogs, social media, email

newsletters, web copy, video, and more, ensuring content consistency while catering to

the universal needs of our biggest markets.

• Global Master Content Creation: Develop and produce global master content in English,

ensuring it is scalable and adaptable for localization by local markets. This content will

serve as the foundational resource that local teams can tailor to fit regional nuances

while maintaining brand consistency.
• Content Gap Analysis: Systematically identify content gaps across markets and

prioritize new content creation based on strategic business impact, cost considerations,

and regional priorities.

Performance & Stakeholder Management

• Performance Optimization: Utilize data and analytics to measure the effectiveness of

content initiatives, making adjustments and optimizations based on key performance

indicators (KPIs) to ensure content delivers real results.

• Stakeholder Collaboration & Communication: Partner with cross-functional teams

(Marketing, Digital, Creative, Analytics) and regional stakeholders to ensure alignment

and consistency across global initiatives. Demonstrate strong political acumen when

navigating organizational dynamics and competing regional priorities. Provide guidance

on how to incorporate personalized content strategies at every touchpoint while

maintaining diplomatic relationships across diverse cultural contexts.

Desired Skills & Experience:

Technical & Strategic Expertise

• Extensive experience in content marketing and marketing automation within global

organizations, with a strong focus on personalization as a key element of brand building.

• A proven track record of developing and executing data-driven content strategies that

drive customer engagement and loyalty.

• Expertise in leveraging marketing technology to deliver personalized content

experiences at scale.

• A solid understanding of SEO, Answer Engines Optimization (AEO), content

performance metrics, and analytics tools to ensure continuous improvement.

Collaboration & Communication

• Cross-Cultural Collaboration: Demonstrated ability to work effectively with diverse,

international teams and navigate cultural nuances in content creation and stakeholder

management.

• Business Acumen: Strong understanding of organizational dynamics, cost efficiency

principles, and the ability to balance competing business priorities across different

regions.

• Stakeholder Management: Proven experience in managing multiple stakeholder

relationships, understanding varied business needs, and translating them into

actionable content strategies.

• Excellent communication skills, with an eye for detail and a passion for delivering high-

quality content.

• Strong project management skills and the ability to deliver results in a fast-paced, global

environment.

Content Development

• Experience in adapting content to different contexts and touch points while maintaining

a cohesive global brand identity.

• Content Audit & Optimization: Ability to assess existing content assets for quality,

relevance, and global scalability potential.

• Resource Optimization: Experience in maximizing content ROI through strategic

repurposing, adaptation, and collaborative content development approaches.

Additional Requirements:

• Language Skills: Native or near-native proficiency in English is required.

• Location: Must be based in Mexico with the ability to work a hybrid schedule, including

regular office presence.

• Travel: Occasional travel to other regional offices may be required for collaboration and

stakeholder meetings.

This is a unique opportunity to contribute to the growth of a leading global oral care brand while

building bridges between regional teams and optimizing content resources across the

organization. If you're passionate about creating personalized content experiences that

strengthen brand loyalty through strategic collaboration and resource optimization, we'd love to

hear from you