Demand Generation Manager

hace 2 días

Greater Pachuca de Soto Area, México LatamCent A tiempo completo

We are hiring a Demand Generation Manager to own pipeline creation through webinars, founder-led content, and paid demand experiments.

You will work directly with the CEO and sales team to turn real sales conversations and objections into demand, not just content.

This is a hands-on role. You will plan, execute, test, measure, and improve.

Webinars and Virtual Events (Core Responsibility)

  • Plan and execute 2–4 webinars per month
  • Collaborate with the CEO on topics aligned with real buyer pain
  • Coordinate speakers, guests, and internal team members
  • Build and manage landing pages and registrations
  • Own promotion, attendance, follow-up, and post-event reporting
  • Repurpose webinars into sales and content assets

Demand Distribution and Social

  • Own the LatamCent LinkedIn company page
  • Support founder-led LinkedIn content through drafts and repurposing
  • Build a consistent content cadence tied to sales objections and hiring pain points
  • Focus on clarity and consistency over viral content

Paid Demand Experiments

  • Run retargeting campaigns for website visitors and webinar registrants
  • Test Google Search campaigns with clear hypotheses
  • Manage small budgets responsibly
  • Track and report spend, leads, and cost per lead
  • Shut down experiments that do not work and explain why

Sales Alignment

  • Join sales calls regularly to understand objections and buyer language
  • Translate sales insights into webinars, ads, and content
  • Work closely with SDRs and AEs to support pipeline creation

What We Are Looking For

  • 3–6 years of B2B demand generation experience
  • Proven experience running webinars end-to-end
  • Experience marketing to founders, executives, or senior operators
  • Strong execution and project management skills
  • Comfortable working directly with a CEO
  • Data-driven and honest about results
  • Fluent English, written and spoken (C2 strongly preferred)

Tools You Should Be Comfortable With

  • HubSpot or similar CRM
  • Landing page tools (WordPress, Webflow, or similar)
  • LinkedIn organic and paid basics
  • Google Ads (search and retargeting)
  • Basic analytics and reporting

What Success Looks Like In The First 90 Days

  • Consistent webinar cadence
  • Clear ownership of demand generation activities
  • Growing number of qualified leads
  • Sales actively using marketing assets
  • Clear learnings from paid and organic experiments

Why This Role Is Different

  • Direct access to the CEO
  • Clear ownership and accountability
  • No fluff, no brand theater
  • Real impact on pipeline and revenue
  • Opportunity to grow into a senior growth role as the company scales

To move to the top of the list, send a loom video on how you can add value to latamcent and what you are looking for in your next role.

Job description created by , a nearshore staffing agency ).

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