Paid Media and Growth Manager

hace 17 horas

Monterrey, Nuevo León, México Kinedu A tiempo completo

About the Role:

  • Plan, launch, and optimize paid media campaigns across Meta (Facebook & Instagram), TikTok, and Google to drive user acquisition and conversions.
  • Continuously test new creative concepts, copy variations, and audience strategies to improve core KPIs such as CPNU, CPFT, and CR.
  • Collaborate closely with our in-house creative team to brainstorm and produce high-impact video and static ads.
  • Edit and adapt video content using tools like CapCut, Canva, or Adobe Express to create mobile-first assets at speed.
  • Source, brief, and manage relationships with UGC creators and influencers to develop authentic, scroll-stopping ads.
  • Monitor and analyze performance data, translating insights into clear, actionable optimizations and next steps.
  • Stay ahead of trends, platform updates, and emerging best practices across Meta, TikTok, and the broader paid media landscape.
  • Own and report on campaign results and share learnings with the team to foster a culture of experimentation.

What you'll Get

  • You'll join a startup that is part of: Endeavor, 500 startups, and has been awarded by App Store and Google Play teams 
  • Opportunity to join a team of talented, driven, dynamic, and results-oriented professionals
  • A chance to work at an international startup focused on improving early childhood development at
  • scale with 9M+ users in more than 230 countries and territories
  • Competitive compensation package.
  • We offer great benefits including: Health and life insurances, unlimited vacation policy, remote first
  • work environment, wellness benefits, learning and more

What you Bring:

  • 2+ years of hands-on experience managing paid ads on Meta (required) and TikTok (preferred).
  • Proven track record of reducing CAC and profitably scaling spend in performance marketing environments, preferably in the Mobile App Ecosystem
  • Strong creative instincts and the ability to ideate and test new formats, hooks, and storytelling approaches.
  • Proficiency in editing and producing short-form video ads using tools like CapCut, Canva, or Adobe Premiere.
  • Deep understanding of creative strategy for direct-response video campaigns.
  • Highly analytical mindset, with comfort translating data into concrete recommendations.
  • Fast execution and bias for action—you love testing, learning, and iterating quickly.
  • Excellent collaboration and communication skills, able to work fluidly with creative, analytics, and growth teams.
  • Bonus: Experience in parenting, health, edtech, or subscription-based mobile products.

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