SEO & GEO Lead

At Infoblox, every breakthrough begins with a bold "what if." 

What if your ideas could ignite global innovation? 

What if your curiosity could redefine the future? 

We invite you to step into the next exciting chapter of your career journey. Bring your creativity, drive, your daring spirit, and feel what it's like to thrive on a team big enough to make an impact, yet small enough to make a difference. Our cloud-first networking and security solutions already protect 70% of the Fortune 500, and we're looking for creative thinkers ready to push that influence even further. Join us and discover how far your bold "what if" can take the world, your community, and your career. 

Here, how we empower our people is extraordinary: Glassdoor Best Places to Work 2025, Great Place to Work-Certified in five countries, and Cigna Healthy Workforce honors three years running — and what we build is world-class: recognized as CybersecAsia's Best in Critical Infrastructure 2024 — evidence that when first-class technology meets empowered talent, remarkable careers take shape. So, what if the next big idea, and the next great career story, comes from you? Become the force that turns every "what if" into "what's next". 

In a world where you can be anything, Be Infoblox. 

SEO & GEO LEAD 

We have an opportunity for a SEO & GEO Lead to join our Web Strategy team in Mexico City, reporting to the Director of Web Strategy. 

In this pivotal role, you will own and scale a world-class SEO and Generative Engine Optimization (GEO) program that drives growth across Infoblox's global web ecosystem, brand portfolio, and product suite. Collaborating closely with Web Strategy, Content, Brand, Analytics, Paid Media, Product Marketing, and Web Development, you will define data-driven search strategies that expand digital visibility, strengthen category authority, and support enterprise-wide revenue goals. You will shape roadmap decisions, launch high-impact optimization initiatives, and influence how prospects and AI search systems understand the Infoblox brand across traditional and emerging search experiences.  

Be a Contributor — What You'll Do 

• Lead the global SEO and GEO program across and multiple regional and vertical subdomains 
• Create and execute search strategies that drive growth across awareness, consideration, and conversion goals 
• Build enterprise-level keyword and topical authority strategies aligned to product positioning and competitive whitespace 
• Lead end-to-end keyword strategy and operationalize at scale across global web properties for sustained organic traffic and conversion growth. 
• Manage large-scale on-page, off-page, and technical SEO initiatives in partnership with Web Strategy and Web Operations 
• Partner with the Content team to define content strategy, editorial priorities, and AI-optimized content briefs 
• Identify GEO opportunities and ensure web content is optimized for LLM-driven answer engines and AI search experiences 
• Build cross-channel search insights in partnership with Analytics, Product Marketing, and Paid Media 
• Evaluate and prioritize experimentation opportunities that increase conversion, engagement, and search engine visibility 
• Maintain a roadmap of web-wide SEO and GEO improvements, releases, and recurring optimizations 

Be Prepared — What You Bring 

• 8–10 years of experience in SEO, digital strategy, or web growth roles, preferably in B2B SaaS or cybersecurity 
• Expertise in technical SEO, enterprise content strategy, GEO readiness, keyword intelligence, and search analytics 
• Proven ability to align stakeholders, manage complex cross-functional initiatives, and lead measurable web performance growth 
• Experience with SEO platforms and analytics tools (e.g., Conductor, BrightEdge, SEMrush, Ahrefs, Botify, GA4, Looker Studio) 
• Experience leveraging AI tools including ChatGPT, Claude, Glean is a plus 
• Experience partnering with content, design, UX, and web development teams to launch global optimization programs 
• Strong proficiency in English (spoken and written) is required due to the highly cross-functional and strategic nature of this role 
• Bachelor's degree required; Master's degree preferred 
• Experience working in global organizations across international time zones or multi-region marketing environments is a plus  

Be Successful — Your Path 

First 90 Days: Immerse in our culture, connect with mentors, and map the systems and stakeholders that rely on your work.

Six Months: 

• Build alignment with strategic stakeholders, understand our global web ecosystem, and establish the SEO/GEO roadmap 
• Deliver a measurable search-driven growth win — increased search visibility, improved conversion, expanded category authority, or reduced SEO technical debt 

One Year: 

• Own Infoblox's SEO and GEO roadmap end-to-end, unlock new digital growth opportunities
• Influence long-term web strategy at an enterprise level 

Belong— Your Community 

Our culture thrives on inclusion, rewarding the bold ideas, curiosity, and creativity that move us forward. In a community where every voice counts, continuous learning is the norm. So, whether you code, create, sell, or care for customers, you'll grow and belong here.  

Ready to Be the Difference? 

Infoblox is an Affirmative Action and Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis 

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