Area Sales Manager
hace 2 semanas
Group Company
ACG Associated Capsules Pvt. Ltd.
Primary ResponsibilitiesStrategic and Planning
• Obtain/update market information on customers and competitors to enable the development of an appropriate commercial and marketing strategy.
• Identify potential customers, new projects, and new business opportunities to enhance ACG's results.
• Interact with industries in various segments (CP, Pharma, and Nutra) to ensure ACG's presence in the capsule market, as well as in the nutritional and supplement segments for athletes.
• Develop business development strategies to drive sales growth in the assigned area/zone for existing & new accounts in Pharma and Nutra
Functional
• Prepare the annual budget for Mexico and achieve the desired sales volumes
• Market/customer analysis, prioritization, & strategizing USPs to build differentiators & proactively devise a market penetration strategy basis competitor analysis
• Customer relationship management (across customer organization & levels)
• Closing sales/negotiating deals
• Providing timely information about products & services to customers
• Identifying new business opportunities (new prospects), generating new leads and growing the company's customer base
• Conducting market research
• Acts as an internal champion for new customers
• Identifying new market segments
• Finding ways to expand the company's reach
• Collaborating with complementors to spot new business opportunities
• Assertively & aggressively pursue qualifications at prospects
• Anticipating and overcoming initial qualification challenges or roadblocks, if any
• Identifying opportunities for cross selling and up-selling
• Implicit Need Identification
• Value Selling
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the primary responsibilities and agreed between the incumbent, reporting officer and HR.
Key Result Areas
• New Customer Acquisition
• Revenue Generation through new Pharma & Nutra customers
• Contribution Margin
• Wallet Share improvement at new Pharma & Nutra customers.
• Market Penetration Vs Known Universe in Pharma & Nutra vertical
• Lead generation
• New Business (opportunity) pipeline and conversion rate
• Customer Feedback/Satisfaction
• Managing sales through channel partner/nominated agency
Internal Interfaces
• CSR
• Marketing
• Technical Service
• Operations
• Quality & Regulatory Affairs
• Product Management
• Finance
• Scientific Application Services
External Interfaces
- Customers
- Channel partner/nominated agency
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