Analyst Brand

CREATIVITY IS OUR SUPERPOWER.
It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The
Brand and Product Development Analyst
supports the LATAM Vehicles marketing team in managing the regional portfolio for
Matchbox, Disney·Pixar Cars, and Thomas & Friends
.

This role provides analytical, operational, and executional support to ensure effective brand management, portfolio planning, and consistent implementation of merchandising strategies.

Key responsibilities include supporting portfolio planning with accurate product information, pricing for new launches, tracking point-of-sale performance, managing the product life cycle, and coordinating marketing materials across multiple touchpoints.

The position requires strong analytical skills, attention to detail, and collaboration with cross-functional, regional, and global teams to ensure strategic alignment and operational excellence.

Responsibilities

• Commercial Support Assist in executing commercial and brand strategies across LATAM markets, ensuring alignment with regional objectives and category priorities.
• Market and Competitive Analysis Gather and analyze market trends, consumer insights, and competitor activities to support portfolio and pricing decisions.
• Brand and Product Operations Manage SKU life cycle processes, including item setup, portfolio tracking, assortment management, price lists, and product discontinuations.
• Merchandising Execution Support GTM calendar management, new product launches, and coordination of marketing campaigns across digital media, PR, retail, and e-commerce channels.
• Licensing and Local Activations Collaborate with licensors and local teams to ensure brand alignment in activations, promotions, and content adaptation.
• Performance Tracking Monitor and consolidate commercial KPIs (gross sales, POS, direct sales, market share), ensuring timely reporting and data accuracy.
• Global Collaboration Coordinate with global brand and product teams to share market feedback, product insights, and performance updates; support the adaptation of global strategies to regional needs.
• Asset and Information Management Coordinate the approval and distribution of product and marketing assets with internal and external partners.
• Cross-Functional Collaboration Maintain close communication with Sales, Trade, Demand Planning, and Finance to support business planning and execution.
• Education Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Experience 1–2 years of experience in marketing, brand management, or product management preferred. Experience in consumer goods, retail, or entertainment industries is desirable.
• Analytical Skills Ability to interpret data and translate insights into actionable recommendations.
• Technical Proficiency Intermediate skills in Excel and PowerPoint. Familiarity with Circana, Tableau, or similar tools is a plus.
• Collaboration Strong interpersonal and communication skills to work effectively across teams and countries.
• Organization and Attention to Detail Ability to manage multiple tasks while maintaining accuracy under tight deadlines.
• Languages Native Spanish and advanced English (written and spoken).
• Mindset Curiosity, adaptability, and a proactive approach to learning and problem-solving.

How We Work
Our Approach to Flexible Work:
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https and https

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.