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Sr Brand Manager

hace 2 semanas

Miguel Hidalgo, Ciudad de México PepsiCo A tiempo completo

Overview:

We Are PepsiCo

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

Know more: PepsiCoJobs

Join PepsiCo, dare for better.

The Opportunity

Your Impact

As Senior Brand Manager for Flamin' Hot & Platforms, you will be a key architect of growth, responsible for accelerating category performance and unlocking underdeveloped brand opportunities. You will be responsible to create winning strategies that inspires stakeholders and drives sustained, profitable volume growth while building lasting brand equity. This role demands excellence in developing and executing marketing plans, managing advertising and marketing investments to deliver against volume, profit, and budget objectives. Beyond brand stewardship, you will actively coach and develop a high-performing, diverse team, preparing them for future marketing leadership roles and fostering an inclusive culture. You will play a pivotal role in shaping the long-term vision of the brands and influencing key decisions in the business.

Responsibilities:

  • Build and strengthen brand equity through consumer-centric strategies and impactful communication.
  • Develop and execute integrated marketing and promotional plans to drive growth and engagement.
  • Lead digital-first strategies leveraging data, social media, and emerging platforms.
  • Drive innovation across products, packaging, and platforms to accelerate category growth.
  • Manage advertising and marketing budgets to deliver business results.
  • Oversee and manage advertising agency partnerships, ensuring creative excellence and alignment with brand strategy.
  • Coach and develop a diverse team, fostering future leadership and an inclusive culture.
  • Use insights and analytics to optimize performance and inform strategic decisions.

Qualifications:

Who Are We Looking For?

  • Bachelor's degree, Marketing or Business preferred
  • 8+ years of experience in brand management or marketing
  • Proven expertise in brand building, digital strategy, and innovation pipeline development
  • Strong skills in integrated marketing, promotional planning, and media strategy
  • Financial acumen for budget management and P&L responsibility
  • Experience managing advertising agencies and cross-functional teams
  • Leadership ability to develop and coach talent and foster diversity
  • Data-driven decision-making and proficiency in analytics tools
  • Digital marketing proficiency, including social media, emerging platforms, and performance marketing

If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

What can you expect from us:

  • Opportunities to learn and develop every day through a wide range of programs.
  • Internal digital platforms that promote self-learning.
  • Development programs according to Leadership skills.
  • Specialized training according to the role.
  • Learning experiences with internal and external providers.
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
  • Financial wellness programs that will help you reach your goals in all stages of life.
  • A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
  • And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.