Marketing Business Planning Analyst

Description -

The Marketing Planning and Operations team is seeking a highly skilled and strategic individual to enhance our Long-Term Planning (LTP) and streamline our operations process. This pivotal role will collaborate closely with Finance to fortify the annual and monthly planning frameworks, ensuring seamless integration and process optimization across Corporate Marketing.

As a Marketing Planning Business Analyst, you will be instrumental in leveraging business strategy, analytics, and big data manipulation to establish robust structures and set a clear cadence throughout the fiscal year. Your efforts will be crucial for optimizing budget allocation, mitigating financial risks, and supporting senior leadership in making impactful business decisions. Your expertise will pave the way for structured, strategic controls and cross-functional planning integration, all while upholding our commitment to agility and adaptability. You will lead project management and process innovation, focusing on building and maintaining dashboards, developing and managing a 'Data Cube,' and ensuring clean data structures to support insightful planning and reporting.

Key Responsibilities

Empower Leadership: Provide actionable recommendations and strategic plans to senior leaders based on comprehensive data analysis, guiding pivotal business decisions.

Enhance Marketing Finance: Support the development of marketing finance content, streamline budgeting processes, and promote the sharing of best practices.

Forge Strong Partnerships: Collaborate effectively with Finance and Marketing teams to manage operational plans with strategic insight and precision.

Innovate Marketing Finance Processes: Support advanced financial processes, tools, and technologies to continuously improve marketing finance systems.

Clarify and Guide: Provide clear direction on planning requirements and offer insightful guidance for marketing finance analytics and operations.

Drive Business Excellence: Develop recommendations that optimize business and financial performance, leading to measurable growth and success.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Data Analytics, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 10+ years of work experience, preferably in market research, customer research or customer experience strategy, or a related field.

Preferred Certifications

• Analytics Certification
 

Knowledge & Skills

Analytical Excellence: Utilize your analytical skills to inform decisions and shape strategy with advanced excel knowledge.

Tools Expertise: PowerBI skills required, Mastery of Excel based tools (power pivots across integrating different data sets), experience with Google and Adobe Analytics

Data Analytics: Apply advanced data analytics to drive strategic marketing decisions, ensuring operations are guided by deep, data-driven insights.

Financial Expertise: Demonstrate strong financial understanding to guide fiscal direction.

Project Mastery: Showcase exceptional execution and project management capabilities.

Communication Skills: Excel in both written and oral communications, with fluency in English (Advanced English level required).

Proactive Approach: Embrace a problem-solving mindset, anticipating challenges and devising solutions.

Interpersonal Influence: Use your excellent interpersonal skills to build consensus and influence outcomes.

Leadership Communication: Confidently present and communicate with leaders and executives.

Strategic Insight: Leverage your knowledge and experience in business and marketing strategies to drive success.

Cross-Org Skills

• Effective Communication

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity
 

Education and Experience Required:

BA or BS in Marketing, Business Administration or related field, or equivalent business experience; MBA desirable, but not required.

7+ years of working experience, preferable in a large corporate environment.

3+ years marketing, finance, analytics or operational experience.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"