Technical Business Analyst

We are seeking a highly skilled Functional Lead/Business Analyst with expertise in the Salesforce CRM to join our team. The ideal candidate will have a strong knowledge of Salesforce Marketing, Sales and Service Cloud customizations and experience working in the automotive industry. The Business Analyst will be responsible for analyzing business requirements, identifying and recommending solutions, and collaborating with cross-functional teams to implement changes.

This position reports to Engineering Manager of Wholesale CRM.

Key Ford Credit TSP Organization Facts:

· Over 1,000 global team members

· Spread across 8 locations: USA, Argentina, Brazil, United Kingdom, Spain, Germany, India, and China

· Analyze business requirements related to Salesforce CRM domain and recommend solutions to meet business objectives.

· Collaborate with cross-functional teams to identify and prioritize requirements and ensure solutions are aligned with overall business strategy.

· Participate in requirements gathering, design, and testing phases of the software development life cycle.

· Develop detailed business requirements documentation, use cases, user stories, and acceptance criteria.

· Conduct stakeholder interviews, workshops, and focus groups to gather requirements and feedback.

· Facilitate discussions with business and technical teams to ensure shared understanding of requirements and ensure that solutions are feasible.

· Work with development teams to ensure solutions meet requirements and are delivered on time and within budget.

· Assist in the testing and validation of solutions to ensure they meet business and technical requirements.

· Identify areas for process improvement and recommend solutions to optimize workflows.

· A bachelor's degree and approximately 10 years of related work experience; or a graduate degree and approximately 8 years of related work experience

· A minimum of 8 years of experience working in Salesforce Marketing, Sales and Service Cloud customizations.

· Demonstrated ability to manage and supervise teams through all project lifecycle phases, including requirements definition, application mapping, technical design, application development, and testing.

· Exceptional communication, interpersonal, and collaboration skills, with a proven ability to work cross-functionally, foster shared understanding

· Presentation and business writing coupled with a strong interest in further designing, developing and integrating business operations and technology.

· Ability to research business inquiries, emerging issues, property and casualty insurance industry practices, and new application technologies.

In addition, successful candidates should also have experience in one or more of these areas:

· Good Knowledge of

· Marketing Cloud Application (Email Studio, Automation Studio, Mobile Studio, Contact Builder, Mobile Push, Interaction studio and Journey Builder

· Designing complex Salesforce solutions, including Salesforce flows, entry-criteria/profiles, and data migrations

· System integrations involving web services (JSON, SOAP), as well as Vlocity Integration Procedure

· Integrate additional business applications to Salesforce (such as DocuSign/Emplifi/Medialla/GCP/Mulesoft)

· General MC API knowledge of both SOAP and REST calls

· Data and Reporting

· Experience in leading requirements elicitation sessions, product demos

· Experience in documenting business requirements

· Experience in quality management reviews of design, prototypes, and other requirements work products.

· Experience in translating business requirements and use cases into test conditions.

· Strong proficiency in Jira for agile project management, including backlog management, sprint planning, and reporting

· Understanding of GCP services, API interfaces, and interaction, CICD pipeline is preferred.

· Knowledge of User interface tools like AEM is preferred.

· Salesforce Certifications preferred