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Director, Marketing
hace 3 semanas
About the Role:
Tubi is seeking a Marketing Director, Mexico to lead our consumer marketing efforts, drive audience growth and lead the sales marketing strategy across one of our most strategic international markets. Reporting directly to the Global CMO, this role will shape and execute Tubi's marketing strategy for Mexico, fostering brand awareness, sales engagement, and viewership among local audiences.
The ideal candidate is an experienced marketing leader with a deep understanding of Mexican culture, entertainment/media trends, and preferably, the sports landscape—particularly the ability to leverage sports to engage diverse audiences, drive viewer growth, and entice advertisers. You'll work cross-functionally with our U.S., regional teams, and FOX Mexico team to develop culturally relevant campaigns that position Tubi as the go-to free streaming service in Mexico for consumers and advertisers.
This role is based in Mexico City and will require occasional domestic and international travel.
What You'll Do:
- Lead and localize Tubi's marketing strategy for Mexico, ensuring alignment with global brand priorities while tailoring campaigns to regional audience insights.
- Oversee 360° marketing campaigns, including brand, digital, social, partnerships, and experiential activations that grow awareness and engagement among Mexican audiences and advertisers.
- Leverage the power of sports—in particular women's football and other culturally relevant sports—to drive acquisition and engagement through paid, owned and content-led initiatives.
- Collaborate cross-functionally with content, growth, and product teams to identify local marketing opportunities and deliver cohesive go-to-market plans.
- Develop best-in-class sales enablement, content marketing and trade marketing for Mexico in support of channel sales partners.
- Develop and monitor KPIs, using data-driven insights to optimize marketing performance and maximize ROI across all channels.
Your Background:
- Deep understanding of Mexican media, entertainment, and sports culture—with a proven track record of marketing to mass consumer audiences and working closely with sales organizations.
- Experience leading integrated marketing campaigns across brand, digital, and experiential channels.
- Expertise in audience insights, performance measurement, and media optimization.
- Strong storytelling and creative development skills with an eye for cultural nuance.
- Ability to build and maintain relationships with agencies, media partners, and key stakeholders.
- Exceptional communication and leadership skills with the ability to work cross-functionally in a global organization.
Basic Requirements:
- 7+ years of marketing experience in consumer-facing industries (entertainment, media, sports, or technology preferred).
- Bachelor's degree in Marketing, Communications, or related field.
- Demonstrated success in launching or scaling consumer brands in Mexico.
- Bilingual proficiency in Spanish and English.
- Impressive references and a portfolio showcasing impactful campaigns.
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Please note: The benefits details below are specific to U.S.-based employees. If you are applying from Mexico, your recruiter will share information about benefits specific to your location during the interview process.
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX's short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
