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Head of Growth
hace 3 semanas
Job Title: Head of Growth
Job Type: Full-Time Remote
Time Zone: PST time zone
Overview
The Head of Growth will own the end-to-end acquisition and retention strategy, driving sustainable, measurable revenue across all performance channels. This role blends high-level strategic leadership with hands-on execution across paid media, Amazon marketplace growth, CRO, email/SMS, SEO, influencer partnerships, and overall funnel optimization. The ideal candidate is a data-driven operator who can architect the growth roadmap, lead cross-functional teams, manage agencies, and continuously optimize for efficiency, scale, and profitability.
Key ResponsibilitiesAcquisition & Performance Marketing- Own the full paid media strategy and execution across Meta, Google, TikTok, YouTube, and emerging platforms.
- Lead Amazon marketplace growth, including PPC campaign optimization, creative development, and conversion improvements.
- Build, launch, and scale performance-driven campaigns with a focus on ROAS, CAC efficiency, and incremental revenue growth.
- Continuously evaluate, test, and expand into new marketing channels and customer acquisition opportunities.
- Lead email and SMS strategy to drive repeat purchases, loyalty, and long-term customer value.
- Define customer segments and develop retention-focused journeys, automated flows, and lifecycle programs.
- Collaborate with creative teams to produce high-impact content that resonates across customer touchpoints.
- Own key onsite performance metrics including conversion rate, AOV, and bounce rate.
- Develop and run A/B tests across landing pages, PDPs, checkout flow, and merchandising experiences.
- Partner with product, UX, and creative teams to improve site experience and funnel efficiency.
- Establish KPIs for all growth channels and lead weekly, monthly, and quarterly performance reporting.
- Analyze customer cohorts, behavioral data, and channel efficiency to inform strategy.
- Build revenue and acquisition forecasts tied to performance and budget allocation.
- Lead and mentor an internal growth team while managing external agencies and freelancers.
- Collaborate closely with creative, brand, product, and operations teams to align growth initiatives with broader business goals.
Foster a culture of innovation, testing, and continuous optimization.
- 6–10+ years of experience in growth marketing, performance marketing, or e-commerce leadership roles.
- Demonstrated success scaling DTC brands; experience in lifestyle, kids, consumer goods, or apparel is a plus.
- Deep expertise across paid media, CRO, email/SMS, attribution, and analytics.
- Strong background in Amazon marketplace growth (PPC, listing optimization, storefront strategy).
- Highly analytical with the ability to turn insights into actionable strategy.
- Proven experience owning growth KPIs and presenting performance to leadership.
- Experience managing internal teams, external agencies, and fast-moving cross-functional projects.
- Strong organizational skills with the ability to execute quickly in a dynamic environment.
