Brand Specialist

Requisition Id: 3147
- Location: NLE, MX

**Our Craft**:
Our vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our leading brand, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic, The Famous Grouse Blended Scotch Whisky, and Wyoming Whiskey in the American Whiskey category. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

**Our Blend of Benefits**:

- Competitive Salary
- Vacation days: 15 days
- Christmas bonus: 30 days
- Vacation prime: 100%
- Saving Funds
- Food Vouchers
- Annual Performance Bonus: 10% over annual base salary
- Health Insurance
- Life Insurance
- Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

**Embrace Excellence**:
Join our dynamic team as an On-Premise Brand Specialist. We are looking for a creative and driven individual to elevate our brands' presence and deliver success. The role involves identifying and recruiting new venues, segmenting them correctly, and eliminating those that have lost relevance. It requires building early relationships with trend-setting customers and staying ahead of industry trends. Additionally, the role demands being a reliable source of information for the team regarding consumer behaviour and legal restrictions.

Success is measured by recruiting new consumers, encouraging migration to premium variants, and maintaining customer satisfaction. The role also includes identifying potential consumers to grow the base of collectors for high-end product purchases. Time allocation includes engaging with commercial partners, key clients, and consumers, as well as acting as a brand specialist with staff.

**Make an Impact**:
Day-to-day, you will be responsible for the following:

- Identify and recruit new venues - find and segment valuable venues based on market trends, while removing those no longer relevant.
- Maintain an external focus and build early relationships - stay ahead of trends and build early connections with influential, trend-setting customers.
- Be a source of information for the team - share insights on consumer behaviour, legal restrictions, and key industry figures to guide team decisions.
- Have complete control over the execution level of the venues - ensure high-quality execution at venues to recruit consumers, upgrade them to premium products, and deliver business value.
- Measure success - track performance based on new consumer acquisition, premium migration, and customer satisfaction.
- Grow the base of collectors
- identify high-value consumers at venues for potential direct or wholesale sales of premium products.
- Time Share - allocate 10% of time with distributors, 70% engaging with clients/consumers, and 20% training and motivating staff as a brand specialist.

**Your Talent and Skills**:

- College Degree
- Excellent oral presentation skills
- Brilliant customer service skills with the ability to consistently conduct oneself in an ethical and professional manner.
- Computer proficiency required in MS Office products.
- Understanding of digital marketing, social media platforms.
- Positive attitude and out-going team player
- Passionate about achieving the highest standards of execution
- It would be advantageous to have previous experience within the hospitality industry

**A Place For Everyone**:
We’re proud of our inclusive culture - where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.

**_Application Closing Date; 28th May 2025_