Category Performance Executive

**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT MEXICO IS LOOKING FOR A** **CATEGORY PERFORMANCE EXECUTIVE**

**SENIORITY LEVEL**:Mid-Senior Level

**FUNCTION**: Digital Business Solutions

**LOCATION**:Monterrey

**ROLE POSITIONING AND OBJECTIVES**

Work as a business partner for the US Performance Team, by providing key performance insights, thus assisting in ensuring that the end market growth activities chip into the financial success and effective prioritisation decisions are made across the value chain. This role, along with Strategy & Planning team, will handle category performance, leading to account level analysis, such as performance behaviour and post implementation results.

The role also will help support the RAI brands and positioning strategies by using big data and sophisticated analytics while collaborating with internal and external partners. Conduct analytics that will provide data insights to drive share growth and improve the return on investment. Develop performance tools and measures to help find opportunities and deliver recommended program optimizations at Retail.

**Reports to**:Sr. Director Performance

**Geographic Scope: USA**

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Understand strategies and initiatives that will accelerate revenue growth ()
- Support the Director - Trade & Customer Performance in providing a complete understanding of performance throughout categories.
- Provide analysis of performance across key sales metrics (STW, STR, RSD, Marlin) to identify key trends and drivers.
- Explaining our performance vs both previous trends and planned delivery targets
- Understand our brands, driven brands, and key category trends.
- Partner with key customers (Forecasting, Brand teams, Growth Management, Planning and Deployment, and Trade Marketing) to understand key activities impacting our brands and to ensure alignment of drivers.

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**

**Experience Required**
- Experience +2 in revenue management, category management, pricing, promotions, customer planning, sales strategy, or strategic planning
- Knowledge and experience in extracting, validating, and reviewing performance data.
- Experience analysing reports and analytics generated by data science and statistical models, and identifying issues, challenges, and opportunities.
- Shown interpersonal skills, both oral and written, to have the appropriate level of interaction with partners with required follow ups.

**Technical / Functional / Leadership Skills Required**
- Excellent English and Spanish written, oral and presentation interpersonal skills.
- Comfortable interpreting and manipulating large amounts of data.

**Education / Qualifications / Certifications Required**
- Bachelor's Degree or equivalent experience required, Technology, Economics, Finance, Mathematics, Business Administration or Engineering

**BENEFICIAL**
- Experience in consumer goods strongly preferred.
- Experience developing people in a fast-paced corporate environment.

**WE ARE BAT**

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. **See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference