Commercial Development Director

hace 1 semana

Tlahuac, México Coca-Cola A tiempo completo

**What You’ll Do for Us**
- Ensure and communicate the commercial plan (ominchannel), success metrics and resources assigned to the Account Teams at the national level, considering the plans and objectives of the client and the different members of the system.
- Collaborate with Account Teams to detect opportunities with clients-categories-channels
- Advise and adjust proposals for promotions and launches by KA, identifying key clients and following up on the scheduling of these activities.
- Define success KPIs for categories aligned with Commercial Execution
- Defines success KPIs and coordinates communication and execution of the POS
- Ensure collaboration of the volume per account for each launch
- Evaluate the performance and execution of business plans and launches
- Evaluate the performance of the channel / KA portfolio and identify areas for improvement
- Communicate and collaborate on the business plan by KA
- Integrate objectives by region, KA and product that accomplish the business plan
- Manage and track the discount budget for different accounts and categories.

**Qualifications & Requirements**
- Bachelor’s degree in Marketing, Business, or another related field.
- 5+ years of experience in Commercial Execution, Market Development and Channel Strategy across the KO system
- Deep understanding about the WOW of the joint venture (JdV/SC)
- Experience in brand and category management, coordinating pricing and promotions, and customer and sales.
- Demonstrates strong business acumen through the ability to create a 1-3-year business plan for brand/category and a path to achieve that vision, anticipating future trends and needs in the marketplace and business; demonstrates innovation/creativity
- Demonstrate the ability to effectively communicate and build relationships at all organizational levels; communicates long-term vision and shorter-term opportunities through clear & simple messages.
- People leadership/management - specifically, managing virtual teams and influencing multiple stakeholders with different priorities.
- Strong track record of leadership across cross-functional teams

**What We Can Do For You**
- ** Iconic Brand**: Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Creative Team Culture**: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.

**Skills**

Media Planning; Leadership; Promotional Strategies; Price Management; Marketing Campaigns; Key Performance Indicators (KPI); Integrated Marketing; Category Management; Sales Analysis; Competitor Analysis; Product Roadmapping; Marketing Strategies; User Experience Analysis; Microsoft Office; Search Engine Optimization (SEO); Communication; People Management; Digital Marketing; Teamwork; Brand Management; Search Engine Marketing (SEM); Finance Strategy; Financial Forecasting

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