Brand Coordinator Dove

POSITION NAME:
Dove & Dove Men Care+ Deodorants Coordinator

WHO ARE WE?

Do you want to work for a company that makes a difference in the world? At Unilever, we have a clear purpose - to make sustainable living commonplace. Through our 400 brands reaching 2.5 billion people every day, we aim to make a positive social impact globally and locally.

In Personal Care, we make it personal More than 1 billion people using our products every day with our loved deodorant, skin cleansing and oral care brands including Dove, Rexona, Lux, Axe, Lifebuoy. We hold leading category positions in deodorants and skin cleansing globally. In Mexico, we are the absolute leader within DEOS Category and hold the number one brands for both Men and Women Segment with superior purposeful brands, products, technology, and innovation.

Dove is one of our loved €1bn brands worldwide and when it comes to care, we want to give you products you can trust. But Dove care goes beyond our products. We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards. We care about how we make our products and what goes into them, about the impact we have on our planet and how we can strive for a better, more sustainable way of being. Our purpose for Deodorants is to liberate women from any underarm inhibitions, helping them be beautifully unselfconscious, able to freely participate in life

WHAT WILL YOU DO?
- A Love for brands and consumers: crafting exceptional brand strategies
- On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviors)
- Get to know our consumer to design and propose a truly engaging and relevant marketing plan
- On Going market performance understanding at brand-applicator level to spot issues and/or opportunities (market share, applicators, channel perspective, distribution, price index, promotions, etc)
- Executes Brand Communication/Activation 360 degree.
- Keep consistency of brand communication across all communication channels and consumer and shopper touch points.
- Owns and drives preparation and execution of full package to consumer/shopper for national promotions, launches, relaunches, activations
- Lead brand’s projects (Innovation, relaunches, campaigns, etc) with cross functional teams (local & global)
- Coordinate and lead tracking of your brand and the full category P&L against business objectives.
- Support Senior management to drive profitable & consistent business growth

KEY REQUIREMENTS:

- Bachelor’s degree within business, marketing, business administration or related field
- Innovation and communication development experience (develop business cases, market deployment, campaign development, etc.)
- A proactive, collaborative, resourceful and “can do” attitude
- A high attention to detail, process-oriented, data driven and a motivated self-starter
- Ability to drive impactful action and engage with/influence different team members as well as key stakeholders and senior leadership
- P&L management
- Project-management and strategic thinking skills
- Ability to work in a fast-paced team environment with demanding project schedules
- Bias for action and a strong ability to build ideas and make things happen
- Ability to drive impactful action and engage with/influence different team members as well as key stakeholders and senior leadership
- Advanced English proficiency

LOCATION: Site Bosques de las Lomas, CDMX | Hybrid

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