Paid Media Specialist

Hotelbeds is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, the people who bring together local and global brands in accommodation, transport, activities and payments through our network of 300,000 hotels worldwide, 60,000 hard to reach high value clients such as tour operators, travel agents and loyalty schemes across 140 source markets. We are tech-driven, with a customer-first philosophy, and commercial teams whose knowledge and relationships on the ground are second to none. And of course we have an amazing team Our people, Team Hotelbeds, are the beating heart of the company who we encourage to ‘move fast, dream big and make the difference’ every day. In fact, we believe that it is tech + data + people that truly sets us apart in the market, alongside our ‘global approach, local touch’ mentality. We’re headquartered in Palma, Mallorca and employ around 3,500 people worldwide.

JOB DESCRIPTION:
A PAID MEDIA SPECIALIST is responsible for the day-to-day management of paid digital marketing campaigns which can include paid search, display and social advertising strategies.

Paid Media Specialists help drive growth and success for organizations on digital platforms. Their role is important as it is an integral part of the development and management of having an effective digital strategy as well as effective media buying for our clients.

Paid Media Specialists will typically work within a larger digital marketing team and report directly to the digital marketing leader to ensure paid media strategies are aligned with overarching marketing goals.

Objectives of the position:
As a Paid Media Specialist, you are responsible for planning, developing and executing the digital strategy of investment in traffic of your assigned clients, to improve their online presence and try to achieve their sales objectives at an optimal distribution cost.

The Paid Media Specialist should ensure that the specific accounts assigned, can achieve sales and profitability objectives set, thanks, among other factors, to the ad-hoc marketing plan implemented and its correct execution.

**Responsibilities**:

- Responsible for planning, managing, and optimizing digital marketing campaigns across key paid channels (search, display, social and programmatic) for a portfolio of accounts in Roiback
- Creation and execution of the marketing plan for your accounts
- Follow-up of the results and preparation of the necessary reports
- Implement & ensure proper tracking and lead attribution
- Attendance at regular meetings with clients and DCS (hotel account managers) for performance review
- Work with account management team (DCS) to help provide insight for clients
- Work with the sales team to provide forecasts and presentations
- Keep abreast of industry standards, new technologies, and the latest approaches in Paid Media digital marketing, and share information with global Paid Media Team in regular sessions
- Understanding of the client's situation, together with the DCS Teams and Digital Marketing Managers, with respect to the global sales objectives, their marketing KPIs and Global CPA.

You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.

As well as an attractive benefits package you will be able to work:
- Within an innovative, engaging and multicultural environment.- Have the opportunity to build strong and lasting business relationships and friendships from around the world.- Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.