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Content Lead

hace 3 semanas

Desde casa, México Designerds A tiempo completo

As the Content Lead, you will oversee both client content and internal marketing materials. You will play a pivotal role in shaping content that resonates with target audiences, drives engagement and supports business growth.

**Key responsibilities**

**1. Content creation & copywriting**
- Support clients in their copywriting/editing needs across similar content and production.
- Collaborate with product marketing, design, and demand generation teams to deliver impactful content that aligns with broader marketing strategies.
- Maintain a consistent brand voice and tone across all content, ensuring alignment with the company’s positioning and values.

**2. Content marketing strategy**
- Develop and execute data-informed content marketing strategies to engage target audiences and support lead generation and sales enablement initiatives.
- Conduct audience research and develop content that addresses pain points, interests, and decision-making processes of key personas.
- Build and manage content calendars that align with marketing campaigns and business priorities.

**3. Digital marketing development & management**
- Maintain a regular flow of social media assets for the Designerds social media channels, blog and website.

**4. Thought leadership & brand elevation**
- Stay informed of industry trends, competitor strategies, and emerging content marketing practices to keep the company’s approach fresh and innovative.

**5. Content leadership & management**
- Ensure all team-produced content meets quality standards, aligns with brand voice, and supports business goals.
- Manage workload distribution and establish streamlined workflows to ensure deadlines are consistently met.
- Oversee junior copywriters, providing mentorship, constructive feedback and professional development opportunities.
- Work with internal design teams in developing and reviewing relevant content for the brand and our clients.

**Qualifications**
- 5-10 years of content-focused roles in both agency and in-house environments, with a proven track record of success in B2B tech, fintech, SaaS, or related industries.
- Experience managing and mentoring copywriters or content teams, with strong interpersonal and leadership skills.
- Work developing engaging content across a number of platforms, formats and voices. A Swiss Army knife of the written word.

**Skills**
- Fluent in English
- Exceptional copywriting and editing skills, with a portfolio showcasing a range of B2B- & B2C-focused content.
- Proficiency in developing and executing content marketing strategies that drive business outcomes.
- Familiarity with content management systems (CMS), project management platforms (e.g., Monday, WorkFront), and tools to measure content performance.
- Outstanding communication, organization and project management abilities. Proven capacity to manage multiple projects while maintaining attention to detail and deadlines.
- Ability to collaborate with cross-functional teams.
- Strategic thinking to develop compelling content.

**Other qualifications**
- Experience managing global content initiatives and tailoring messaging for diverse audiences.
- Familiarity with UX writing or product-focused content creation.
- Certifications in content marketing, copywriting, or related disciplines.

**Why work with us?**
- Shape the voice of a brand in fast-evolving industries like fintech, SaaS, and B2B tech.
- Be part of a company that values creativity, innovation, and the power of great storytelling.
- Work with some of the top brands on the market in developing their own voice and materials.
- Lead and mentor junior writers in a collaborative environment.

**Location**: 100% remote

**Compensation**: Competitive salary and benefits package

**Daily duties**:

- Support client ongoing content creation needs
- Develop ongoing content calendar for Designerds channels
- Create and monitor content for social media profiles (stories + posts)
- Plan and schedule posts in advance to automate on all social media profiles
- Be open to learn and execute other marketing channels to bring value to our team
- Support the senior management team with materials and content reviews
- Being able to assist our design team in developing ads is a plus
- Designerds is an equal opportunity employer. All applicants will be considered without attention to ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status._

Pay: $45,000.00 - $55,000.00 per month

Work Location: Remote

Expected Start Date: 12/01/2025