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Mgr-social Media

hace 3 semanas

Colonia Polanco, México Marriott International, Inc A tiempo completo

**Job Number** 23205912

**Job Category** Sales & Marketing

**Location** Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP

**Schedule** Full-Time

**Located Remotely?** N

**Relocation?** N

**Position Type** Management

**Position Summary**:
**CANDIDATE PROFILE**

**Education and Experience**:

- Bachelor degree required.
- College (University) degree required in Communications, Marketing, Public Relationships, hospitality management, or related field preferred
- 2+ years of experience in equivalent position (Agency or Company experience).
- 2+ years managerial experience preferred, leading a team or project
- Passionate about social media platforms and has the ability to create engaging on-brand social content. Understands social media metrics and can use the information to ensure the social media strategy is achieving its goals.
- Travel industry, hotel property experience, Content Marketing experience, or related, a plus
- Must be fully proficient in written and spoken English and Spanish
- required. Excellent verbal communication, writing and impeccable proofreading skills
- Leadership and Proactivity qualities are a must (self-starter)
- Excellent technical and project management skills; capacity to manage multiple projects at once; creative and strategic thinking abilities. Detail-oriented, critical-thinking, and problem-solving abilities.
- Skills in photography/videography, basic graphic design, basic video editing, and copywriting
- Working knowledge of key database systems and Microsoft Office (including Outlook, Excel, PowerPoint, and Word)
- Capable of working efficiently individually or as part of a team.
- Must be a team player and collaborate well with multiple stakeholders
- Experience working with different partners such as agencies, content creators and influencers.
- Excellent interpersonal and presentations skills
- Ability to identify and track relevant community KPIs - preferred
- Ability to balance the interests and demands of multiple stakeholders
- Ability to communicate results to management and in a fast-paced environment

**CORE WORK ACTIVITIES**

The following are specific responsibilities and contributions critical to the successful performance of the position:

- Lead several content activations for assigned portfolio of hotels working with vendors, agencies, content[MM1] creators, etc., across continent.
- Serves as Social Media point of contact and develops strategy for a specific portfolio of hotels.
- Understands owner expectations to develop effective content marketing solutions that meet the expectations and create value for both owners and Marriott International.
- Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting-edge marketing trends to unveil opportunities for growth.
- Evaluates if global strategies meet the content marketing needs for the Latin American Markets and pull through new content marketing programs/products/services to ensure successful, brand appropriate local implementation.
- Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.
- Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.
- Lead and educate the hotels’ stakeholders on content social media best practices and strategy.
- Guides on content creation, image and video content for all social media channels for defined hotel portfolio
- Leads photo and video shoots to confirm shot-list captured for social media use.
- Attend and review internal training materials as needed.
- Research and image sourcing of Social Media creative content.
- Coordinate with Marketing, PR and regional Social team. Serve as a resource for the sales and operations team regarding Social media.
- Provide day-to-day support on select social media channels and relay community feedback to relevant internal stakeholders
- Help distribute content across social platforms
- Manage active and engaged communities around a defined topic or topics, monitoring online conversations.
- Assist with content seeding efforts for Brand channels.
- Train and report on social media tool usage at the regional and hotel level (ie Sprinklr)
- Create and manage social data for reporting
- Develop relationships with hotel stakeholders and work closely with them to learn their business and communication needs.
- Support long-range objectives and the strategies and actions to achieve them.
- Analyze information and evaluate results to choose the best solution and solve problems.
- Verify marketing communications support regional, market, and hotel business objectives and goals.
- Verify adherence to Corporate Advertising and Marketing Communications standards, brand standards, and format guidelines.
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