Marketing Automation Specialist

Marketing Automation Specialist
- Do you dream of having an exciting role in Marketing, where your work has a real impact on the future of our youth?
- EF Language Abroad is looking for a strategic, entrepreneurial, and motivated individual to join us as a Marketing Specialist and take our programs to the next level.
- Join a dynamic and fun team that transforms lives every day through an exceptional international educational experience
- Our sales team in Polanco is seeking a Marketing Automation Specialist who will drive the efficiency and effectiveness of our campaigns through the implementation and optimization of automated communication flows to maximize conversion and enhance the customer experience across the journey.
- Your main responsibilities are:
Build and optimize landing pages focused on lead capture and conversion.

Design, run and analyze A/B test experiments to improve campaign results

Monitor performance KPIs (open rates, conversion rates, engagement, bookings) and generate actionable insights.

Collaborate with Marketing and sales teams to ensure consistent customer experiences

Personalize customer journeys and content across marketing platforms and channels according to seasonality, promotions, segments, life stages and EF events.

Research and propose new tools, features and strategies.

Create reports and dashboards to present results, follow ups and insights.

Monitor weekly and monthly customer touchpoints (storytelling, frequency, response)
- Requirements:
Ability to design, execute and maintain complex workflows

Experience managing and optimizing landing pages

Strong analytical skills to track daily and weekly KPIs

Solid skills in data base management and data hygiene: cleaning lists, duplication, enriching records and ensuring GDPR compliance

Ability to work with basic programming scripting languages (SQL, Python or JavaScript)

Experience Excel/ Google Sheets macros and automation to streamline reporting and data workflows

Intermediate to advance English to collaborate with global teams
- Why you will love working with us:

- More than just a job, we offer a lifestyle. Enjoy performance-based bonuses, a welcoming international environment, energetic, and collaborative team. You'll have growth opportunities through training and seminars, plus the chance to travel internationally to attend events and visit our campuses. We value your efforts and aspirations, offering real professional development opportunities. Make a real impact by helping to break down language, cultural, and geographical barriers through education. Plus, fun activities like social events, parties, and sports.
- Our company provides benefits in compliance with local labor laws, offering a comprehensive package designed to support your well-being both in and out of the workplace. Benefits include meal and transportation assistance, health and dental coverage, life insurance, a partnership with Sesc, and access to wellness programs.
- About EF Education First
- At EF we believe that the world is better when people try to understand one another. Since 1965, we have helped millions of people see new places, experience new cultures, and learn new things about the world and about themselves. Our culturally immersive education programs focused on language, travel, cultural exchange, and academics turn dreams into international opportunities.
- When you join EF, you join a multicultural and diverse community working across more than hundreds of schools and offices in 50 countries, all with one shared mission of opening the world through education. Whoever you are, whatever you are passionate about—we welcome you and want you to bring that to work every day. EF is proud to be an equal opportunity employer, and we are committed to inclusion and belonging across race, ethnicity, gender, age, religion, caste, parental status, identity, experience and everything else that makes you unique.
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