Marketing Automation

**Company Description**One of Upwork's Enterprise clients, is in search of a self-driven and engaging **Marketing Automation** freelancers.Looking for individuals with **marketing automation services experiences**. Depending on experience, requirements will include:**Basic Marketing Automation**Project is designed to provide comprehensive marketing automation services using Builderall’s tools. The outcome will be an automated marketing system tailored to your business needs, enabling efficient lead generation, nurturing, and conversion processes.**Responsibilities**:- Lead Capture Setup- Integration of 1 (one) lead capture form on your website or landing page using Builderall’s form builder- Basic Segmentation- Simple segmentation of leads based on initial interaction (e.g., source of lead)- Tracking and Analytics- Customization options- Lead nurturing- Welcome series- Automation Trigger:- Form Submission- Final Deliverables- Live marketing automation setup on client’s Builderall account- Revision notes and changes (if applicable)**Standard Marketing Automation**Project is designed to provide comprehensive marketing automation services using Builderall’s tools. The outcome will be a multi-step marketing automation that includes advanced lead nurturing and sales processes.**Responsibilities**:- Lead Capture and Segmentation- Setup of up to 3 (three) lead capture forms across different touchpoints with advanced segmentation based on user behavior- Behavioral Triggers- Advanced Tracking and Analytics- Setup of detailed tracking tools for monitoring key metrics, including click-through rates (CTR), conversion rates, and user behavior- Customization options- Lead nurturing with personalized content- Sales follow-up with discount offers- Automation triggers- User behavior on the website (e.g., product views, downloads)- Final deliverables- Live marketing automation setup on the client’s Builderall account- Detailed tracking and analytics setup- Revision notes and changes (if applicable)**Premium Marketing Automation**Project is designed to provide comprehensive marketing automation services using Builderall’s tools. The outcome will be a comprehensive marketing automation system with full integration with lead scoring, multi-channel communication, and advanced customer segmentation.**Responsibilities**:- Multi-channel lead capture- Setup of up to 5 (five) lead capture forms across multiple channels (e.g., website forms, social media, webinars) with unified tracking- Lead Scoring and Advanced Segmentation- Implementation of lead scoring models to prioritize high-value leads, with dynamic segmentation for tailored marketing efforts- Behavioral Triggers- Setup of up to 5 (five) behavioral triggers (e.g., multi-channel engagement, content downloads) to further personalize the customer journey- Multi-channel Automation- Integration of up to 3 (three) additional communication channels (e.g., SMS, Messenger, push notifications) into the automation workflow using Builderall’s tools- In-depth Tracking and Analytics- Comprehensive tracking of all automation activities, with custom reports and dashboards for ongoing optimization- Customization options- Complex nurturing with personalized product recommendations- Sales pipeline management with automated follow-ups- Advanced features- Dynamic content insertion based on user profile and behavior- Automated re-engagement campaigns for inactive leads- Final Deliverables- Live marketing automation system on the client’s Builderall account- Custom analytics and reporting setup- Revision notes and changes (if applicable)**Qualifications**- Qualifications based on the type of service you can provide (Basic, Standard, or Premium)- Fluency in English and Spanish and/or Brazilian Portuguese**Additional Information**All your information will be kept confidential according to EEO guidelines.