Director of Sales

Summary

The primary responsibility of the Director of Sales includes developing strategic account plans to drive new revenue opportunities across a portfolio of qualified Luxury + Lifestyle Accounts within the luxury and lifestyle segment. Primarily, these accounts will be with travel agencies and niche lifestyle concierge organizations. The Director of Sales will also be responsible for uncovering new business opportunities in the luxury and lifestyle segment. The Director of Sales position includes total account management, handling both group and transient travel. This position will be responsible for developing and nurturing long-term strategic accounts/relationships with a focus on shifting market share as well as driving premium business and new customers. New business development and brand awareness are also key to supporting our hotel through proactive sales missions, tradeshows/events, and hotel familiarization trips.
- Create and maintain strategic account/action plans for each account that will include quota targets, customer engagement, key tactics to grow account revenue globally, annual & quarterly account reviews, promotions, and B2B marketing opportunities.
- Support hotel sales needs based on agreed priorities and anticipated business levels and recommend strategic initiatives based on industry expertise.
- Pre-qualify and target Key Accounts in assigned segments, utilizing analytics tools and prospecting strategies to develop appropriate and effective sales solicitation strategies to increase market share.
- Entertain potential and current customers based on business priorities, including the ability to travel.
- Ensure a high level of exposure through direct sales solicitation, telephone contact, and written communications.
- Ensure that Sales Contracts follow established Policies and Procedures and are based on sound commercial judgment.
- Maintain awareness and share market developments, customer trends, and industry intel.
- Assist hotel representatives with customer engagement including and not limited to scheduling appointments, targeted customer events, Sales Calls, and webinars.
- Ability to manage an event budget, communicate, and curate branded experiences for small groups and large events that are customer-facing.
- Attend industry events representing Rancho Pescadero through the organization’s principles and purpose, and act as a brand ambassador for our portfolio.
- Help to organize and coordinate strategic familiarization trips to optimize business goals.
- Prepare Monthly Activities Reports and Production Reports when needed.
- Very strong follow-up, organizational skills, and leadership skills.
- Must be a self-starter and capable of working independently in a fast-paced and relatively autonomous environment.
- Must have good communication and interpersonal skills, particularly with presenting both virtually and in person to every level within the organization, and externally to clients.
- Takes initiative, is a team player, personable, discreet, and reliable.
- Strong project management skills and execution for large-scope initiatives.
- Data-driven, agile team player with creative solutions.

**Qualifications**:

- At least 5 years of related industry experience in global or regional sales, or hotel leadership role.
- Has worked within hotel sales operations on a property.
- Strong understanding of luxury, lifestyle, and leisure global travel and a network of contacts.
- Excellent Presentation and networking skills.
- Bachelor’s degree.
- Comprehensive knowledge of Hotels and Sales Practices.
- MS Office, Lanyon, Reserve, Opera, Oracle, and Envision preferred.
- Sales and/or operations roles in All-inclusive, Luxury, full-service and select-service properties.