Growth Marketing Associate

**[Top Talent Program]**

**Location**: Mexico City (travel to US, especially California)
**Start Date**: ASAP | Full-Time

**About Innovamat**:
Innovamat is transforming how math is taught in PreK-8 classrooms. We’re the global leader in evidence-based, high-impact math instruction, replacing textbooks with hands-on, dynamic, research-backed learning experiences.

After launching in the U.S. just two years ago, we’ve already partnered with over 60 public school districts with a 100% pilot-to-adoption conversion rate and 0% churn. We've proven product-market fit. Now we’re scaling impact: from 40,000 students today to over 200,000 next year, and far beyond after that.

We’re backed by strong fundamentals, a team of 320+ educators and builders across 9 countries, and a clear mission: make high-quality math instruction accessible to every student.

**About the Role**:
This is a **top-tier position**: a transversal, strategic, and hands-on role at the center of **Innovamat’s most important mission ever — the US expansion**.

As a **Growth Marketing Associate (US Expansion)**, you will:

- Work from our **CDMX hub**, while being directly connected to the front line of our US launch (especially California).
- Be exposed to **marketing, strategy, operations, and product** — learning how to build a market entry playbook from scratch.
- ** Travel internationally** to support events, conferences, and activations, meeting educators and district leaders face-to-face.
- Operate with high autonomy: designing, executing, and tracking growth initiatives across channels.

This is a **launchpad role** for high-potential graduates (engineering, business, marketing, PR, management). You’ll get **mentorship from senior leadership**, real responsibility from day one, and the chance to accelerate your career into growth leadership, strategy, or bizops.

**What You’ll Do**:

- ** Run Growth Experiments**: Launch and optimize digital campaigns (Meta, Google, LinkedIn). Track CPL, conversion, and ROI.
- ** Organize Sampling Plays**: Drive free book/giveaway campaigns to generate leads and open doors in California.
- ** Be on the Ground**: Travel to US conferences and events, support booth operations, and create memorable lead-generation experiences.
- ** Analyze & Iterate**: Work with our tech stack and analytics tools to measure results, extract insights, and build repeatable growth loops.
- ** Enable Sales**: Collaborate with CRO and US Sales to ensure marketing generates real pipeline impact.

**Who Are You?**:
**Must-Haves**
- ** 1-2 years of professional experience and/or Graduate** in business, marketing, management, engineering, or related.
- Proficient English and Spanish (spoken and written) — able to communicate and write naturally for US audiences and local teams.
- Strong **analytical skills** (comfortable with metrics, KPIs, data-driven decision-making).
- Strong **communication skills** (able to craft messages, engage people, and represent Innovamat).
- Strong **visual skills** (comfortable with design, visual tools, and attention to detail).
- Hungry to learn, travel, and grow faster than your peers.
- ** High agency**: proactive, resourceful, biased for action.

**Nice-to-Haves**
- Internships or projects in digital marketing, consulting, sales, or growth.
- Experience abroad, experience adjusting quickly to new environments
- Passion for education of some kind (tutoring, sports, or others,...)

**What You’ll Get**:

- ** Acceleration**: This is Innovamat’s top-talent track. Expect mentorship, exposure, and responsibility that fast-track your career.
- ** Ownership**: You won’t just assist — you’ll own campaigns, events, and projects that shape our US expansion.
- ** Travel Opportunities**: Support our activations in California and other US states.
- ** Impact**: Your work will directly influence how thousands of US students experience math.
- Paid holidays, PTO, and Christmas week off.
- Team offsites and learning budget.

This is not a safe, routine first job. It’s a **rare launchpad role**: transversal, strategic, and hands-on, working on Innovamat’s boldest mission.

If you’re a top graduate ready to jump into the deep end and **learn like never before**, we want to meet you.