Marketing Specialist

hace 2 semanas

Guadalajara, México Roverpass A tiempo completo

**About Us**
We are a fast-growing tech company scaling our marketing operations to meet aggressive growth targets. We’re looking for a **Marketing Specialist** to join our remote team and execute multi-channel campaigns that generate high-quality leads and boost brand visibility. This is a great opportunity to grow fast, work hand-in-hand with a senior marketing leader, and get hands-on with cutting-edge tools in a performance-driven environment.

**What You’ll Do**
You’ll support the planning and execution of digital campaigns across multiple platforms. Key areas of responsibility include:
**Campaign Management**:

- Use LinkedHelper and Apollo for outbound lead generation
- Track campaign performance and make data-driven optimizations
- Publish and schedule social posts with proper UTM tracking
- Align messaging across all touchpoints for consistent outreach

**Prospecting & Data**:

- Build prospect lists with Phantom Buster and other tools
- Enrich leads using platforms like Clay
- Maintain accurate and clean data in our CRM (HubSpot)
- Ensure consistent use of UTM tags and structured tracking

**Content & SEO/GEO**:

- Leverage AI tools to create basic video and written content
- Research keywords and implement SEO/GEO best practices
- Optimize landing pages to drive conversions

**Analytics & CRM Management**:

- Build dashboards to track campaign KPIs
- Maintain contact and lead records in HubSpot
- Automate flows and track attribution and conversion performance
- Share actionable insights from marketing data

**Who You Are**
- 1-3 years of experience in digital marketing
- Strong written and verbal English skills
- Experience with CRM systems (ideally HubSpot)
- Comfortable juggling multiple projects with attention to detail
- Curious, hands-on, and eager to grow in a fast-paced setting

**Nice to Have**
- B2B SaaS experience
- Familiarity with LinkedIn Ads, Google Ads, and enrichment tools
- Some design experience (Canva, Adobe tools)
- Prior experience working remotely

**What We Offer**
- Competitive compensation in USD
- Flexible, remote work setup (LATAM-based preferred)
- Opportunity to work with a top-tier marketing mentor
- Growth potential within a rapidly scaling company
- Hands-on experience with advanced marketing tech stacks
- PTO policy (28 available days per year)

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