Marketing Manager, Paid Media Measurement

**Company**: Qualcomm Intl Inc., Mexico Branch Office **Job Area**: Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing **General Summary**: Join our analytics team as a Marketing Manager and build capabilities to define paid measurement strategy, drive campaign performance through optimization and effective reporting and deliver business impact across B2B and B2C global marketing programs. This role will play a critical part in enhancing paid media measurement capabilities and requires collaboration across internal teams as well as agency partners. **Measurement Strategy**: - Create an end-to-end measurement framework by campaign types, objectives and spend tiers along with learning agenda. - Collaborate with data scientists and research teams to understand big-picture brand impact along with campaign attribution, ROAS and ROI. **Cross-Functional Collaboration**: - Provide guidance and strategic support to internal teams, fostering a robust performance-driven culture. - Consult with agency partners on data collection and measurement efforts to enable timely insights and performance improvement. **Campaign Strategy**: - Develop end-to-end paid media measurement strategies tied to objectives, with clear key performance indicators (KPIs) across. - Set KPI targets, map out conversion journeys, consult on messaging and targeting, recommend test strategies and define reporting cadence. **Campaign Optimization**: - Ensure timely access to data and analyze KPI performance, along with significance testing. - Translate complex data into clear and actionable recommendations to paid media team and agency partners. **Campaign Reports**: - Own overall paid and campaigns specific dashboards and share insights tied to reporting cadence. - Present insights to paid team, campaign leads and marketing executives covering campaign performance and impact tied to objectives along with recommendations. Please provide your resume in English. This role is officed based in Mexico City and will require the ability to travel to the U.S. on a bi-annual basis. **Minimum Qualifications**: - Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. - Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience. **Preferred Qualifications**: - Advanced communication skills in English - Analytical thinker with the ability to bring innovative ideas to improve campaign performance and business impact. - Advanced capabilities in managing and mining large datasets for insights, across B2B and B2C campaigns. - Experience with Tableau, Salesforce, Datorama, Adobe Analytics, and/or AWS. Familiarity with SQL and/or Python. - Knowledge of attribution, incrementality and how to align paid media to overall marketing objectives. - Professional presence and ability to effectively communicate insights across all levels in an organization. - Self-motivated, responsible and able to work independently and across global teams. Qualcomm expects its employees to abide by all applicable policies and procedures, including but not limited to security and other requirements regarding protection of Company confidential information and other confidential and/or proprietary information, to the extent those requirements are permissible under applicable law. If you would like more information about this role, please contact Qualcomm Careers.