Marketing Transformation

Overview:
**We Are PepsiCo**

Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries.

Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

**Know more**:PepsiCoJobs**

**Join PepsiCo, dare for better.**

**Responsibilities**:
**The Opportunity**

This role acts as a strategic transformation partner within the Global Marketing organization, focused on identifying, evaluating, and recommending opportunities to digitize and modernize content operations. Functioning as an internal consultant, this role maps the end-to-end creative process, identifies inefficiencies and frames business opportunities through the lens of content technology, AI, and marketing resource management.
This role develops business cases, builds strategic narratives, partners with teams to pilot innovations, and works with the AI Council and marketing leaders to gain alignment and approvals. It serves as a connector between business vision, operational gaps, and emerging tech, elevating how content is planned, produced, and activated at scale. Ensure content technology strategies elevate creative excellence while remaining aligned with brand equity and consumer relevance.

**Your Impact**

As **Marketing Transformation & Content Tech Sr Manager** your scope would consist of
- Map and diagnose the global creative and content supply process to identify inefficiencies, overlaps, and areas for digital enablement
- Lead opportunity assessments for content technology innovation (MRM, AI, DAM, creative tooling) with a focus on high-impact, scalable solutions
- Explore opportunities to enable personalized content delivery at scale through AI-driven insights and modular content assets.
- Partner with Global Marketing to shape innovation pilots, provide strategic framing, and define success criteria—without directly owning implementation
- Develop compelling business cases and strategic narratives for investment in content technology transformation, aligned with marketing priorities
- Work cross-functions to ensure strategic alignment and secure approvals for tech integration
- Create executive-ready decks and frameworks to articulate the transformation vision, market opportunity, and enterprise value
- Benchmark content operations against industry best practices and identify modernization levers based on consulting-style diagnostics
- Ensure new capabilities are positioned to scale, advising on change impact, enablement needs, and future-state operating models
- Partner with capability building and change management teams to support the global adoption of new content technologies and ways of working.

Qualifications:
**¿Who Are We Looking For?**
- 8-12 years of experience in **marketing transformation**, **consulting**, or **digital strategy**.
- Deep understanding of content operations and creative processes in global organizations.
- Familiarity with content tech stacks (**DAM, MRM, GenAI**, creative automation tools).
- Proven ability to develop strategic roadmaps and business cases for enterprise marketing.
- ** Advanced English proficiency,**as the role requires frequent interaction with global teams and senior stakeholders.

**What can you expect from us**:

- Opportunities to learn and develop every day through a wide range of programs.
- Internal digital platforms that promote self-learning.
- Development programs according to Leadership skills.
- Specialized training according to the role.
- Learning experiences with internal and external providers.
- We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.
- Financial wellness programs that will help you reach your goals in all stages of life.
- A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.
- And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender