Marketing Manager

Cofix is a lifestyle-focused coffee brand with a unique offering that is as bold as it is straightforward. We were founded with the mission to make every guest's experience exemplary while offering high-quality coffee and food at fair prices. Since our inception, we've pioneered the fixed-price model, championing simplicity and value in every interaction.
Over the years, our footprint has grown significantly - now, we are proud to serve you from over 450 stores across six countries worldwide. Recognized by Forbes as one of the most profitable franchises and hailed as one of the fastest-growing brands in Europe by FoodService Magazine, we've proven that commitment to quality and value resonates globally.
But we are not just about growth - we are about excellence. With the honor of being a top 20 coffee brand in Europe and consistently ranking in the top 10 in each of our operating markets, we've established ourselves as a beloved staple in the communities we serve. At Cofix, we are more than just a brand. We are a home away from home where quality, affordability, and experience meet. We welcome you to join us in this exciting journey as we continue to transform the coffee industry.
Tasks
Your previous experiences have armed you with an impressive arsenal of marketing know-how, but it's your high level of communication, team collaboration skills, and your ability to take charge that truly sets you apart. At Cofix Mexico, we believe that true leaders inspire those around them, and as our Marketing Manager, you'll be given the opportunity to do just that.
Guiding a dedicated local team, your leadership will shape our marketing efforts and enhance our brand presence. You'll work closely with the product manager, weaving the narratives that introduce our special dishes and drinks to the world.
We don't just need a Marketing Manager - we need a storyteller, a strategist, a leader. If that sounds like you, then we're excited to meet you.
**Key Responsibilities**:

- Embark on a fascinating journey of orchestrating cutting-edge advertising campaigns. These campaigns, while boosting the average transaction value, will also pave the way for heightened brand awareness and the establishment of an engaging brand community that resonates with our values.
- Relish the analytical side of marketing as you meticulously prepare in-depth reports, scrutinizing the performance and effectiveness of our advertising campaigns. This analysis will provide invaluable insights to refine our marketing strategies, ensuring we deliver impactful messages to our audience.
- Be a catalyst for exciting seasonal shifts in our coffee shops, offering proactive promo support for the rotation of our food and beverage selections. Your creativity will shape our offerings, sparking intrigue and anticipation among our customers.
- Take the initiative in identifying and courting potential partner brands for fruitful collaborations. This may span from unique product creations to standout special projects and mutually beneficial cross-promotions.
- Embark on the mission of amplifying the reach and impact of our loyalty program. By strategizing and implementing innovative marketing techniques, you'll facilitate increased customer engagement, loyalty, and retention, significantly contributing to our brand's growth.
- Become a maestro of offline events, organizing a range of vibrant activities from invigorating concerts to our brand's engaging participation in festivals, sports events, and business-to-business exhibitions. Each event will be a unique opportunity to elevate our brand presence and connect with a wider audience.
- Spearhead the evolution of our brand community, both online and offline, in line with our overarching brand strategy. By fostering strong relationships and cultivating a sense of belonging, you'll play an instrumental role in driving our brand forward, crafting a community that truly embodies the essence of our brand.

**Requirements**:

- Degree or formal training in Marketing, Business, or a related field.
- Demonstrable passion for the HoReCa landscape with a strong understanding of social media and community engagement best practices.
- Excellent interpersonal skills and an ability to empathize with and understand our customers' needs.
- Proven ability to work cross-functionally with internal partners, translating business objectives into customer-centric communications.
- Keen attention to detail without losing sight of the broader strategic goals.
- Proven experience in a similar marketing role, preferably within the HoReCa industry.
- Strong understanding of all aspects of the marketing mix, including digital marketing and social media strategies.
- Creative thinking with an aptitude for identifying and analyzing market trends to position products effectively.
- Fluency in Spanish; Proficiency in English or Russian at the B2 level.

Together, we can shape the future of the Cofix community.