Brand Ambassador

**Quote from Hiring Manager**

We are looking for someone passionate about spirits who can make a significant impact by sharing our stories with friends of our brands and building strong relationships within the industry. If you are driven, creative, and ready to represent one of the most prestigious and iconic brands, we would love to have you on our team.

**Meaningful Work From Day One**

The Brand Ambassador builds relationships with hospitality professionals, influencers, and on-premise accounts to drive engagement and growth for Brown-Forman brands. They communicate, train, and develop the portfolio within the channel, gaining prominence and relevance.

**What You Can Expect**
- Build and nurture authentic relationships with hospitality professionals, industry influencers, and key on-premise accounts, fostering genuine connections and establishing a strong network of brand advocates.
- Develop and execute impactful advocacy plans and campaigns in key cities, strategically targeting influential outlets and creating memorable brand experiences that resonate with target audiences.
- Plan, execute, and supervise engaging brand consumer events, ensuring meticulous attention to detail, alignment with program goals, and thorough evaluation of key initiatives to maximize impact and return on investment.
- Serve as a passionate brand expert and articulate spokesperson, providing comprehensive education to trade partners, media outlets, and influencers, effectively communicating brand stories, product knowledge, and market trends.
- Collaborate closely with the local brand team to develop innovative programs and ideas that generate excitement and drive brand engagement, contributing to creating new cocktails and actively participating in Brown-Forman events.
- Demonstrate exceptional organizational skills, business acumen, and communication skills, ensuring the efficient and effective use of resources to achieve ambitious objectives and maximize brand impact.
- Uphold the company's unwavering commitment to social responsibility, representing the brand with integrity and authenticity and ensuring all activities align with the brand's values and mission.

**What You Bring to the Table**
- Bachelor's degree in Marketing, Public Relations, or Communications.
- 5+ years of experience in the on-premise sector, preferably as a bartender or brand ambassador.
- Intermediate English proficiency (written and spoken).
- Proven ability to work effectively in a team environment and achieve common goals.
- Creative, inspiring, and engaging approach to audience engagement.
- Existing network within the hospitality industry, including professionals, influencers, and on-premise accounts.
- Excellent relationship-building and influencing skills.
- Strong business acumen and communication skills.
- Demonstrated ability to manage ambiguity and achieve results. What Makes You Unique
- Previous experience as a Brand Ambassador, promoter, or similar role.
- Social Media Savvy: Experience with social media platforms and content creation is a plus.
- Strong listening, presentation, and interpersonal skills.
- Experience working with agencies, organizing events, etc.
- Availability for flexible hours, including evening customer visits and event attendance.

**Who We Are**

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

**What We Offer**

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

\#LAR

Business Area: Emerging International Division

Function: Marketing

City:
Guadalajara

State: Jalisco

Country: MEX

Req ID: JR-00008409