Brand Ambassador

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.

For best results, use Google Chrome to view this page.We are seeking an authentic and influential professional to become the face of the World's Most Awarded Single Malt Scotch Whisky in Mexico. If you have a passion for luxury culture, you are a natural storyteller who thrives under the spotlight, and you enjoy building relationships with customers and spirit enthusiasts in general, we want to hear from you.

Meaningful Work From Day One

The Single Malts Brand Ambassador role is a hybrid, full-time position dedicated to building portfolio prestige, providing education, and supporting sales-driving activities for Glenfiddich and The Balvenie in Mexico. The role will focus on forming educational and essential long lasting relationships with influential consumers, industry trade (On & Off), and luxury media, while leveraging their existing relationships to act as an expert in the field.

What You Can Expect 

Brand Education & Trade Advocacy

• Expert Consultant: Establish yourself as a credible expert on the category, brand and local market, enrolling audiences through storytelling.

• Relationship Building: Cultivate and nurture long-lasting relationships with hospitality professionals, key bartenders, account proprietors, and industry opinion leaders to inspire advocacy.

• Training & Support: Provide trade education and staff training on the core range and high-end expressions, ensuring the brand is prominent and relevant within the channel.

• Commercial Partnership: Collaborate with the commercial/sales teams to identify and nurture key accounts, supporting the placement and "pull through" of products with agreed KPIs.

Luxury Consumer Engagement

• High Net Worth Focus: Identify and build relationships with influential consumers, particularly the "High Net Worth" (HNW) demographic and collectors at luxury events.

• Experiential Marketing: Recommend and be part of the brand experiences (live or virtual) that educate consumers on the brand lifestyle and generate buzz.

• Ambassadorship: Act as the spokesperson and educator at consumer events, representing the brand in a manner consistent with its luxury positioning.

Media, PR, & Digital Presence

• Media Relations: Forge relationships with national and regional journalists, particularly in the luxury arena, and create opportunities for interviews, tastings, and distillery trips.

• Social Media: Establish and nurture a credible social media presence that aligns with the brand's luxury positioning, utilizing content creation skills to grow your network.

Market Intelligence & Reporting

• Market Knowledge: Collect market and competitive inputs to share with the brand/sales team acting as a source of local market knowledge.

• Compliance: Complete all internal administrative duties and reports in compliance with company practices and policies

What You Bring to the Table

Experience & Skills

• Professional Background: A strong background in spirits is essential, with a preference for 5+ years of significant experience as a Brand Ambassador.

• Education: A Bachelor's degree in Marketing, Public Relations, or Communications is preferred.

• Language: Intermediate Advanced English level (written and spoken) is required for presentations and reports.

Competencies

• Luxury Mindset: Must demonstrate a hospitality-forward mindset with experience or knowledge in luxury goods.

• Communication: Excellent verbal and written communication skills are essential, with the ability to act as a compelling presenter and storyteller.

• Motivated by adding value:  Operate with a high level of energy on outcomes.  Demonstrated enthusiasm for the organization through commitments and actions.

• To Be Socially Responsible: In all we do and represent the Company in said way.

• Entrepreneurial Spirit: A self-starter with a creative mindset, capable of multitasking and managing a travel schedule while executing a variety of activities.

• Interpersonal Effectiveness: Strong influencing and partnering abilities are required to act as a consultant within the team structure

Operational Requirements

• Hybrid Role: This is a Mexico City-based hybrid role. While Brand Ambassador duties take place mostly in the trade and the field, the employee should attend the office weekly to engage in team meetings and carry out administrative duties.

• Flexible Schedule: Must be available for flexible hours as brand events often take place during the evenings.

• Travel: Available for travel up to 25% of the time within Mexico. Must have a valid passport for occasional travel outside the country. A valid U.S. Visa is preferred.

What Makes You Unique

• Previous experience as a Brand Ambassador, Somelier, On Trade Promoter, or in a similar role.

• Social Media Savvy: Proficient in  social media platforms and content creation.

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P6

Number of Openings Available:

1

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