Audience Development Manager

We are looking for a passionate and skilled Audience Development Manager to join our Podcast team. This person is an experienced curator and strategist, capable of leading Spotify’s efforts in localized podcast and video podcast programming. You will play a critical role in defining and driving Spotify’s editorial and content promotion strategy in your local market, working closely with programming, product, marketing, and data teams.

Location
- Mexico City

Job type
- Permanent
- Our collective mission as editors is to drive growth and discovery for podcasts and video podcasts on and off platform, working hand in hand with creators and partners to expand audiences and increase engagement.

What You'll Do
- Curate and program collections, playlists, and surfaces to enhance the discovery of both audio and video podcasts, tailoring recommendations based on local market trends.
- Analyze audience insights and platform data to identify trends, understand user behavior, and optimize content placement for maximum impact.
- Develop and implement creative, data-driven programming campaigns that maximise both algorithmic and editorial strategies to increase listener/viewer retention.
- Monitor, interpret, and report on key performance metrics, translating numbers into actionable programming strategies.
- Stay on top of emerging creator trends across TikTok, Instagram, YouTube, and other digital platforms to inform programming and promotional strategies.
- Identify and spotlight rising digital creators whose content aligns with audience interests on Spotify.
- Support the growth of video podcasts by working closely with creators, Partner Managers, and marketing teams to promote new video podcast launches.
- Advise local studio teams and partners on content trends, gaps in the market, and audience preferences to inform content investment decisions.
- Collaborate cross-functionally with teams across multiple markets to align on growth strategies and standard processes.

Who You Are
- Deep experience in programming and optimizing content for engagement on a digital platform, with a strong understanding of both audio and video consumption habits.
- A strong pulse on digital culture—you understand how audiences discover and engage with content across TikTok, Instagram, YouTube, and other creator-driven platforms.
- Analytically minded, with the ability to read, interpret, and work with data to inform programming decisions (SQL knowledge is a plus but not required).
- A passion for podcasts and video podcasts, with a clear understanding of what drives engagement in Spanish-speaking markets.
- Ability to work autonomously and lead multiple projects, collaborating with many partners across different functions.
- A deep understanding of audience segmentation and how to tailor content strategies for different listener and viewer demographics.
- Experience working with publishing tools and CMS, preferably in a content-focused role.
- Strong editorial experience, with a great eye for quality content and emerging talent in the podcast and video space.
- Excellent writing and communication skills, with the ability to craft compelling copy for multiple audiences.
- Fluent in Spanish and English.

Where You'll Be
- This role is based in Mexico City.
- We offer you the flexibility to work where you work best There will be some in person meetings, but still allows for flexibility to work from home. We ask that you come in 2-3 times per week.

Our global benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - fully paid - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.

Learn about life at Spotify

You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service with a community of more than 500 million users.
- Learn more about our culture