B2b Growth Specialist

**Who we are**:
Platzi is the leader in online education in Latin America, and the Spanish-speaking world in general. We are the pre-eminent provider of non-traditional, at scale education and training for companies and individuals in areas such as AI, Cybersecurity, English, Technology and Leadership. Platzi serves the needs of over 5 million students and more than 1,000 corporate clients.

Platzi is the essential learning platform for companies and employees alike. As an industry leader, our presence is highlighted by extensive press coverage and major industry events. While we operate remotely, we value in-person interactions and believe that meeting with customers is key to our success.

**What we’re looking for**:
We are seeking a dynamic and experienced **Growth Specialist** to create & execute our B2B growth efforts. This role is pivotal in shaping and executing our acquisition strategy to drive engagement, build brand authority, and support our business goals in the B2B sector.

**Requirements**:
**What you’ll be doing**:

- Own the lead generation target for the sales team. You are ultimately responsible for this number—whether it goes up or down, you understand why, and you’ve built a repeatable system to either replicate success or course-correct as needed. This must not rely on one-off actions, but on a scalable, data-informed engine that drives predictable lead flow.
- Develop and execute the B2B acquisition strategy. You will be responsible for designing, testing, and scaling acquisition channels, identifying which ones to prioritize and double down on based on performance and feedback loops.
- Oversee the creation and distribution of high-quality content across multiple channels, including blogs, performance marketing, social media, white papers, case studies, and more.
- Work alongside a team of content creators, ensuring the delivery of consistent, engaging, and high-impact messaging.
- Collaborate with cross-functional teams—including product, sales, production, and customer success—to create content that aligns with business objectives and supports key initiatives.
- Track and analyze content performance to continuously optimize strategies and improve results.
- Stay up to date with industry trends and best practices to keep our content fresh, relevant, and effective.
- Ensure all content is on-brand and consistent in style, quality, tone of voice, and optimized for SEO and user experience.

**Who you are**:

- **Minimum of 5 years of experience** in B2B Acquisition roles, with at least 1 year in a leadership role.
- Proven track record of developing and executing successful content strategies in the B2B sector.
- Strong writing, editing, and proofreading skills, with a keen eye for detail and examples of your writing portfolio.
- Strong user of AI tools in your day to day.
- Excellent project management and organizational skills.
- Strong understanding of SEO and digital marketing principles.
- Creative thinker with the ability to generate innovative content ideas.
- Excellent communication and interpersonal skills, with the ability to work effectively in a remote team environment.

**Plus: if applicable**:

- Experience in the education or technology industry is a plus.
- Bilingual in Spanish and English (B2-C1).
- Proficient in Hubspot Marketing Hub
- Proficient in content management systems (CMS) and analytics tools.

**Benefits**

**Hardware**:
With Platzi's help, you will have 100% of the necessary work tools such as a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories.

**Books**:
We provide you with all the books you need to grow professionally on Kindle, and we give you the Kindle too.

**Maternity/Paternity Leave**:
At Platzi, we believe in gender equity and the importance of parents in the upbringing and care of their children. We make this a reality for new mothers and fathers through extended maternity and paternity leave.

**Option Pool**:
All members of the Platzi Team have the opportunity to own a part of Platzi and have company shares.

**Vacation**:
You have 15 days of vacation per year regardless of the country you are in, starting from the moment you join the team.
- **️ Online Therapy**

We care about your emotional health by covering the first four online therapy sessions with specialized companies.

**Team Syncs**:
Although we are in different parts of the world, Platzi teams meet in person during the year to exchange ideas, build, and strengthen bonds.

**️ Villa Platzi**:
Every year, the entire team gathers somewhere in the world for a week to meet face-to-face, get to know each other, have interesting discussions, and plan ambitious projects.