Sr. Sales Executive Traditional Trade

**About Birdman**:
Birdman is **Mexico’s leading plant-based supplements and food company**, committed to creating **delicious, nutritious, and sustainable products**. As we expand into **8+ countries**, we are looking for top talent to **help us scale and build the next unicorn**. Join us in making a **real impact on people’s lives and the planet**.

**The Role**:
We are seeking a **Senior Sales Executive - Traditional Trade** to drive **both hunting and farming efforts**, securing **new B2B clients while nurturing and expanding existing accounts**. This role is ideal for **high-performance sales professionals** who thrive in a **fast-paced, hypergrowth environment** and have a **strong ability to acquire new clients, build long-term relationships, and drive revenue growth**.

**Who You Are**:
You are a **results-driven sales expert** with a **proven track record in acquiring and growing key accounts**. You **excel at negotiations, relationship-building, and strategic account management**. You are **persistent, goal-oriented, and thrive in high-growth environments** where you can make a direct impact.

**Key Responsibilities**:

- **Key Account Leadership**: Manage and grow Birdman’s **largest traditional trade accounts**, ensuring long-term partnerships and revenue growth.
- **Hunting**: Identify, prospect, and close new B2B clients to expand Birdman’s reach in **traditional trade, distribution, and retail**.
- **Farming**: Strengthen and expand existing **key accounts, distributors, and large retailers**, increasing **sell-in and sell-out** through strategic account management.
- **Develop and execute sales strategies** to maximize revenue and market share.
- **Negotiate contracts, pricing, and trade terms** to ensure **profitable and sustainable partnerships**.
- **Manage sales pipeline using CRM tools**, ensuring a structured and **data-driven sales approach**.
- **Leverage sales automation tools** to improve efficiency and **scale outreach efforts**.
- **Analyze market trends, identify new business opportunities**, and recommend strategies to stay ahead of the competition.
- **Collaborate with internal teams (marketing, operations, finance)** to ensure seamless execution of sales strategies.

**Requirements**:

- **Super Smart & Analytical**: Strong **numerical and strategic thinking** to identify opportunities, optimize sales strategies, and drive measurable results. ‍
- **Highly Disciplined & Goal-Driven**: Exceptionally **organized, detail-oriented, and proactive**, ensuring follow-through on key sales initiatives.
- ️ **Persuasive & Outgoing Communicator**: Thrives in **social interactions, networking, and negotiations**, building **strong rapport and influencing decisions** to close deals. **Engaging presenter** with excellent negotiation and stakeholder management skills.
- **Proven Sales Performer**: Track record of **exceeding sales targets and closing high-value B2B deals** in traditional trade or CPG.
- **Expert in Negotiation & Objection Handling**: Skilled in **influencing and persuading** clients, closing deals without heavy discounting, and ensuring sustainable profitability.
- **Resilient & Handles Rejection Like a Pro**:High energy and persistence** to stay motivated despite objections or lost deals. **Turns rejection into opportunity**, refines sales tactics, and keeps the pipeline moving.
- **Relationship Builder & Consultative Seller**: Excels in **relationship-based selling**, deeply understanding client needs to provide **tailored solutions** instead of just pushing products.- **Sales Automation & Outreach Efficiency**: Experienced in **scaling sales outreach using automation tools** (e.g., Apollo, Salesloft, LinkedIn Sales Navigator) for **higher efficiency and deal conversion**.
- **CRM & Data-Driven Sales Management**:2+ years managing sales pipelines** in CRM tools (Salesforce, HubSpot, Pipedrive) with a **structured, data-driven approach to tracking and optimizing performance**.
- **Traditional Trade & Retail Sales Expertise**:2+ years managing key accounts in traditional trade, CPG, or FMCG**, with deep knowledge of **sell-in and sell-out dynamics**.
- **Bachelor’s Degree Required**: A completed **Bachelor’s degree in any field** is mandatory.
- **Intermediate English (B1+)**: Comfortable in **professional English communication**, with a plus for **advanced fluency (C1)**.

**Preferred Qualifications**:

- ️ **Mid-to-Enterprise B2B Sales Experience**: Proven ability to **sell to distributors, large retailers, or key clients**, navigating **long sales cycles and corporate procurement processes**.
- **Industry-Specific Expertise**: Experience in **wellness, nutrition, or plant-based consumer goods**.
- ️ **Advanced English (C1)**: Fluency in **English** for **international sales negotiations and strategic partnerships**.
- **Advanced Data Skills**: Proficiency in Advanced Excel, Power BI, or similar tools to enhance data analysis and decision-making capabilities.
- **Mission-