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Country Manager
hace 2 semanas
**Looking to join a growing team in an exciting and innovative industry?**
**Do you have marketing experience and a passion for poker?
**Then look no further, this could be the role for you**
Crimson Panda are proud to be partnering with WPT Global who are looking for a Country Manager (Mexico) to join their rapidly expanding marketing team.
**Who are WPT Global?**
When the World Poker Tour’s first televised high-stakes games hit screens in 2003, the poker boom got a lot louder. The iconic WPT brand has since been at the forefront of innovation in poker, and while long associated with live events on the world stage, WPT Global now takes the game to players on a cutting-edge new online platform.
The team behind WPT Global brings together Silicon Valley tech executives, scientists, data and machine learning engineers, game designers and developers, and more.
Whether you are a beginner or expert, poker is an exciting game to play (and to watch) That’s why the team at WPT Global are passionate about creating a challenging yet complex game that provides entertainment for all players and spectators.
We are looking for a Country Manager based in Mexico to join a team of marketing experts. Working remotely you will collaborate with a global team with a shared goal of developing and growing the market in Mexico. You will work closely with senior management and local partners, executing all aspects of the local operations across various verticals.
You will have a thorough knowledge of online marketing and analytics, along with prior knowledge of the poker/online gaming industry. Excellent knowledge of the local market is essential for this role and a proven track record of experience.
Sounding good? Great then let’s read on
**Key Responsibilities**:
- Reporting to the Head of Latin America, the Country Manager will have P&L responsibility for Mexico.
- Plan, set the ground work and execute all aspects of local consumer facing operation, product offering across various gaming verticals as well as marketing plans, budgets and activities.
- Work closely with and utilise the company’s central teams responsible for all aspects of day to day operations spanning from customer care, finance payments and fraud to product development, as well as 3rd party service providers such as localization services and marketing agencies.
- Develop strategic plans for the development of acquisition marketing activities across the market.
- Provide effective research audit of market potential, key barriers to growth, consumer insights, competitive reporting & other key marketing requirements.
- Maintain, develop, structure & lead commercial relationships with 3rd parties at the local level, in particular large media groups, to create promotional opportunities for the company.
- Liaise with product and payments team on localization and adaptation including poker room management, assessment of payment processing options, etc
- Review all activities, policies and procedures with other parts of the organisation including legal, technology, creative, affiliate, VIP players management, marketing, CRM, Customer Care and head of products.
- Undertake rigorous pre and post initiative analysis to provide campaign ROI, CPA and learnings for future activity.
- Manage budgets for the market and oversee the local media and PR agency where appropriate.
- Launch new product verticals into the market.
**Job requirements**:
- Resident of Mexico and native speaker of Spanish, as spoken in Mexico
- Very good standard of written and spoken English
- Prior knowledge of poker and/or the online gaming business
- Minimum of 5 years’ experience managing online marketing campaigns and account management;
- Thorough understanding of online marketing and analytics;
- Proven track record of experience managing Display, Affiliate, SEO and PPC campaigns;
- A strong understanding of opportunities for exposure in Mexico;
- Experience managing a marketing budget independently;
- Be comfortable with sales numbers and highly analytical;
- Strong communication, relationship and presentation skills;
- Excellent project management skills with the ability to multi-task and effectively resolve conflicting needs.
**What’s in it for you?**
- Remote working
- Company bonus scheme
- Opportunities to grow within a rapidly expanding company
Interested? Hit APPLY now
