Mass and Brand Marketing Manager, Mx Marketing and

hace 2 semanas

Ciudad de México Servicios Comerciales Amazon M A tiempo completo

7+ years of leading consumer marketing brand, campaign, program / project management with cross-functional teams
- 5+ years of experience in leading a team of site merchandisers, retail vendor managers and planners in an online commerce store or Corporate Marketing department team
- Experience in integrated, cross-channel communications - strategy, planning, content development, execution
- Expertise in creating new owned media channels and managing variety of retail vendors
- Strong understanding of marketing measurement
- Global or multi-country discipline expereince
- Bachelor’s degree or equivalent professional experience

Job summary
Amazon Mexico is looking for a driven and dynamic Mass and Brand lead. A strategic thinker with a strong operational bias, this individual is responsible defining our strategy, delivering Prime marketing campaigns to positively shift perceptions, affect desired customer behaviors and grow our business and membership program.

This position works closely with internal teams, Business customers, Program Management, Amazon Events team, Brand, Creative, Media Agencies, Product and Insights teams as well as with other key business operations stakeholders across Amazon. This individual thrives in complex and fast-paced environments and can effortlessly pivot from designing and executing individually-focused, single placements across our owned & operated channels to fully integrated campaigns across the full lot of Amazon channels.

Key job responsibilities

**Responsibilities for this role include the following**:

- Oversee the development and execution of complex campaigns & programs of small and large scale
- Lead or co-lead campaign and program alignment meetings and creative reviews with senior leaders, stakeholders and global partners
- Partner with creative teams - internal partners and / or external agencies
- Co-own campaign & program budget management and adherence
- Recognizes and solves for often opposing priorities, evaluates and presents trade-offs
- Work with Insights team to design learning agendas and assess campaign & program performance
- Collaborate with partners across locales to share learnings, identify insights, shape strategies and design & execute campaigns
- Intermediate SQL
- Demonstrated track record of creative problem solving.
- Experience managing projects with multiple stakeholders or internal clients (i.e. account management)

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