Manager, Brand Marketing

hace 2 días


Ciudad Juárez, México New Era Cap A tiempo completo

The
Marketing Manager – 47 Brand LATAM
will be responsible for
owning and executing the brand's marketing strategy across Latin America
, with a strong focus on:
Digital Marketing
Content Creation & Brand Storytelling
Influencer & Creator Programs
This person will act as the
brand guardian in-market
, ensuring that every consumer touchpoint reflects 47 Brand's elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translate
global strategy into local cultural relevance
, while working closely with senior leadership to build a long-term brand platform in LATAM.
Brand & Marketing Execution
Execute the LATAM marketing strategy aligned with 47 Brand's positioning as a sophisticated lifestyle brand.
Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.
Digital Marketing
Lead always-on digital strategy across
Instagram, TikTok, Pinterest, Meta
, and emerging platforms.
Top-of-funnel brand positioning
Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).
Content Creation & Storytelling
Own the
content calendar
for 47 Brand LATAM.
Editorial-style content
Short-form video and creator-led storytelling
Ensure content reflects:
Female-first opportunity without excluding men
Influencer & Creator Marketing
Build and manage the 47 Brand Crew
(ambassador & influencer program).
Fashion, lifestyle, and cultural credibility
Manage briefing, execution, approvals, and performance tracking.
Brand bio & messaging matrices
Seasonal PR calendars
Cultural editors and tastemakers
Support brand launches, retail openings, and key events.
Launches & Brand Moments
Brand launch events
Key cultural moments
Brand Sr. Align marketing efforts with commercial priorities
without diluting brand equity
.
3–5 years of experience
in marketing, brand, or digital roles.
~ Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)
~ Digital-first brand building
~ Influencer and PR-led strategies
~ LATAM cultural nuances
~ Fluent in
Spanish and English
.
~ Comfortable working with global teams and adapting global assets locally.
Brand Sensibility:
Digital Native:
Deep familiarity with social platforms and content formats.
Cultural Intelligence:
Understands fashion, lifestyle, and cultural codes in LATAM.
Execution Excellence:
Able to manage multiple projects without losing detail.
Collaborative Mindset:
Comfortable working with senior leadership and external partners.
Analytical Thinking:
Uses data to inform decisions without becoming performance-only focused.
Cultural Fit
Understands that
brand building comes before short-term sales
Is comfortable operating in an
elevated, aspirational brand space
Can grow into a future
Regional Brand Lead
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