Google Ads Specialist

**Google Ads Specialist Opportunity at AdClass**

**Who We Are**

**Local Legend** is the newly launched sister company of **AdClass** - and we're on a mission to become the go-to lead generation partner for local service-based businesses across the U.S. From land clearing companies in Texas to roofing crews in Florida, we help the backbone of America’s economy fill their calendars with real, ready-to-hire customers.

We’re starting lean but building bold. We already have 8 active clients, and our goal is to grow to 50+ over the next 12 months. To do that, we’re looking for a **Google Ads Specialist - someone with experience managing Google Search advertising campaigns for multiple clients simultaneously in the local services industry.**

**About the Role**

**Role**: Google Ads Specialist

**Schedule**: Full-time (40 hours/week) | Must have some overlap with EST (US) hours

**Compensation**: $1,500 USD/month (with opportunity for growth based on performance)

**Start Date**: ASAP

We’re looking for a Google Ads Specialist who will help drive measurable results for our Local Legend clients through local search ads and lead generation campaigns. You’ll manage accounts for service-based businesses like pool contractors, HVAC companies, roofers, and outdoor lighting installers—building campaigns that generate high-quality leads at scale.

**The Mission**

Your mission as our Google Ads Specialist is simple: To help our clients dominate their local markets by building, managing, and optimizing Google Ads campaigns that drive real results—calls, form fills, and booked appointments.

This means:
Launching and managing high-performing Search and Performance Max campaigns.

Generating consistent, high-quality leads while maintaining efficient CPLs.

Continuously testing new keywords, ad copy, and targeting strategies.

Partnering closely with our creative and systems teams to align funnels, automations, and tracking.

**What You’ll Be Responsible For**

**1. Campaign Management**
- Build, launch, and optimize Google Search, Display, and Performance Max campaigns.
- Manage ad budgets and bids to hit target CPL and ROI goals.
- Write compelling ad copy and test new variations regularly.
- Ensure all campaigns meet tracking and attribution standards (via tools like Google Tag Manager, GA4, and Hyros).

**2. Local Services Strategy**
- Plan and execute local search campaigns for industries like:

- Pool construction
- Roofing
- HVAC
- Permanent lighting
- Outdoor shades/blinds
- Land clearing, and similar service niches
- Optimize geo-targeting, keyword structures, and extensions for local intent.
- Stay updated on Google’s local ad product updates and algorithm changes.

**3. Reporting & Optimization**
- Analyze campaign performance and prepare reports using Looker Studio or Google Sheets.
- Identify and act on opportunities to lower costs and increase conversions.
- Present key insights and recommendations in clear, data-backed updates.

**What We’re Looking For**

**Must-Have Experience**
- 2 years running **Google Ads for local businesses** (Search & Performance Max).
- Strong understanding of **lead generation funnels** for service-based industries.
- Proven success optimizing campaigns to achieve target CPLs and high ROI.
- Proficiency in campaign setup, keyword research, bidding strategies, and ad testing.
- Familiarity with **Google Tag Manager, GA4, and conversion tracking**.
- Strong written and verbal communication in English.

**Bonus Points**
- Experience with **Local Service Ads (LSAs)** or **YouTube Ads**.
- Familiarity with CRM platforms or call-tracking systems.
- Agency experience managing multiple client accounts simultaneously.
- Comfortable working in a fast-paced, international remote team.

**What You’ll Help Build**

You’ll be part of a growing team shaping the foundation of **Local Legend**—AdClass’s specialized arm dedicated to helping local businesses scale sustainably.

You’ll work directly with leadership to:

- Build and optimize lead-generation systems for clients.
- Improve tracking and reporting infrastructure.
- Refine the playbook for scaling local ad accounts.
- Contribute to internal training resources and SOPs for the Local Legend team.

This is your chance to be part of a fast-growing, data-driven, and mission-led agency.

**What You'll Get**
- $1,500 USD/month base salary (with opportunities for growth and bonuses).
- Work with an experienced US-based marketing team.
- Hands-on learning environment with mentorship from top-performing media buyers.
- Growth-oriented company culture built on excellence, creativity, and collaboration.

**Why You’ll Love AdClass**

At AdClass, we believe collaboration drives success. In this role, you’ll work within a pod structure, reporting directly to an account strategist. This team-focused approach ensures everyone is aligned and working toward achieving client goals. You’ll collaborate closely with your strategist, contributing insights and ex