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Digital Specialist Latam
hace 3 semanas
No Relocation Assistance Offered
153081 - Del.Miguel Hidalgo, Mexico City, Mexico
**Job Summary**:
**The Digital Engagement Specialist is the champion of Hill’s shoppers when it comes to digital communication, and Hill’s Vets communication. Responsible for driving the long term content strategy of all Hill’s Digital Owned Assets (i.e. Hillspet websites and Hillsvet) ensuring a constant SEO focus in planning and execution. This role also leads the CRM strategy for Hill’s Latam, defining the roadmap for the Regional campaigns while building countries' local CRM capabilities and providing support to develop winning CRM partnerships with local and regional eTailers. The individual will also play a key role in ensuring Social Media best practices sharing. The Digital Engagement Specialist closely works with our Agency partners and Hill’s Brand Marketing to monitor the key performance indicators of Hill’s Digital Owned assets to constantly address opportunities of improving traffic and engagement.**
**Principal Duties and Responsibilities**:
- ** Hillspet websites SEO Content Strategy & Execution**:
**Lead the long-term content strategy for Hill’s Owned Assets with the objective of maximising brand awareness, traffic and conversion along the customer journey. Play a critical role in driving and implementing SEO content as part of the broader holistic approach to search. Define the content roadmap and priorities when it comes to Hill’s Owned Assets, coordinating all the key stakeholders (Global Digital, Creative Agency, Countries). Champion the planning and implementation of the SEO articles by country.**
- ** CRM Latam Strategy & Country support**
**Oversee the management of the CRM systems and lead the implementation of Gravity Hub/Salesforce across Latam. Drive the Latam CRM Strategy, defining the Regional CRM campaigns roadmap. Provide effective support to empower countries developing their local CRM Campaigns if needed. Support local and regional teams in leveraging CRM as key Engagement lever with the eTailers as part of the Customer joint business plans: setting the base for successful acquisition, retention and lapsed recovery CRM campaigns in terms of both planning and execution**
- **Social Media Best Practice Sharing**
**Act as key connector of Best Practices gathering and sharing within the framework of Social media activities making sure to accelerate the learning curve of the different countries**
- **
KPIs monitoring, analytics & reporting**
**Developing the matrix of KPIs, and tracking performance across all touchpoints along the customer journey through the Hill’s Owned Assets. Closely work with Hill’s Marketing to turn the key pet parent engagement opportunities into effective and smooth website executions**
**Education/ Experience Requirements**:
- **
Basic qualifications include: Bachelor’s Degree required in Marketing, Digital or related field with 2-5 years of work experience**:
- ** Preferred qualifications include: MBA applicable.**:
- ** Experience in Google Analytics**:
- ** Proven record of SEO content development and performance tracking**
- ** Proven record of CRM execution and oversight for global marketing organizations**
- ** Proven record of SEA knowledge**
- ** Proven record of digital marketing execution including omni-channel marketing campaigns**
- ** Knowledge of digital strategies and trends**
- ** Ability to lead cross-functional teams and manage simultaneous projects and needs**
- ** Strong initiative and results oriented**
- ** Ability to manage ambiguity and thrive**
- ** Strong Project Management skills**
- ** Leader and Team player with excellent interpersonal skills, particularly with diverse cultures**
- ** Thrives on digital innovation and evaluating trends in a changing landscape**
- ** Proven record to work with marketing teams and build brands**
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Work that matters, fueled by passion for pets At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.
