Sr Shopper Development Manager

No Relocation Assistance Offered
Job Number #169891 - Del.Miguel Hidalgo, Mexico City, Mexico

**Who We Are**

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

The SDM is responsible for bringing trade perspectives at RE, Customer and Shopper levels. This position must run a continuous performance assessment of the accounts under the CDT responsibility. He/She must ensure the Tactic 7P’s deployment within the customer(s). Together with the Finance function, the evaluation and analysis of customer(s)’ key promotions must be run to assure compliance and achieve objectives. This position pursues developing customer - shopper solutions which deliver mutual profitable growth. The position supports the Customer Planning as well as the Logistics to drive Customer Sales Planning. It also deploys the Selling Stories assuring full understanding to speed up plans implementations with the customers. The participation of this position on JBPs, JVCs, and other strategic processes is required.

**Key responsibilities**

**7P Strategy Definition / Developing & Deployment**

Leveraging Retail Environment / Customer-specific shopper insight learning to build team expertise, support selling stories, and exploit customer(s) opportunities.

Identifies 7P opportunities within Customer / RE to drive growth, appropriately tailoring the 7Ps by RE (developed by Customer Marketing) to the customer(s) formats, based on the selling principles and considering customer strategies and policies & customer-specific shopper insights.

Ensuring pre
- and post-evaluation of ALL activities along with Finance (results vs. objective, implementation accuracy, P&L impact etc), supporting with qualitative commentary, communicating results to the commercial team, and using the results of evaluation to refine customer tactics.

**Business Development**

Leverage shopper insights to drive category development opportunities.

Gaining access to scanner data in order to drive fact-based decision-making, improve promotional ROI and overall business performance for CP and the Customers

Tailoring new product sell in presentations to the strategies and performance of the customer(s)

Coordinating special events (sell in, internal CP communication, materials management etc.)

Business Planning Support

Supports team to identify opportunities

Providing input on retailer perspective (category roles applied, category strategies in use, scorecard measures etc.)

Assessing customer performance (shipment and consumption data) for CP and total category vs. benchmarks, by store format, to identify opportunities to grow total category and CP sales/profits

Ensure alignment between customer plan & RE strategy

Developing commercial category plans by store format which grow total category and CP sales

Evaluating performance drivers by store format vs. benchmarks

Provides input on customer/ RE perspective

Working with Customer Service to maintain accurate Demand Plans

**Commercial Process**

Role in Customer Planning/Pre-Evaluation

Supports CDM in developing robust long lead customer plans (including central promotions and shopper programs) aligned with brand, category and RE strategies.

Leads development of action plans to close customer gaps and seeks approval from CDT

Identifies and reviews category performance implications of customer plans.

Institute ROI mindset among the entire team to ensure focus on maximizing productivity of in store investments.

**Customer Execution**

Oversee the execution of 7P strategy implementation within established commercial guidelines.

Monitors execution of 7P activities and shopper programs in line with established objectives and guidelines at the category level.

Tracks interim performance of central promotions and shopper programs across the category, and develops/recommends corrections as required.

Aggregates insights across activities (including cannibalization) and identifies category/Shopper/RE insights.

Challenges the CDT learnings and recommendations/plans from post-evaluation analyses and ensures that they are incorporated in customer plans.

Develop deep insights and actionable recommendations from post-evaluation analyses and ensure learning is incorporated to customer in store implementation strategies.

**Requirements**:

- Bachelor's Degree
- English- 4Y+ Commercial experience as KCDM. Ideal SDM in other Channels. Retail Marketing.- Negotiation- Financial ski