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Manager, Marketing

hace 2 semanas

Ciudad de México Warner Bros. Discovery A tiempo completo

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are**

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are looking for an experienced and strategic analytics leader to join our team as **Manager, Marketing & Acquisition Analytics**. In this role, you will lead the analysis and reporting of subscriber acquisition performance, shape key business decisions through data-driven insights, and partner closely with stakeholders across Marketing, Finance, and Data teams to drive growth.

You will play a critical role in uncovering the _what_, _why_, and _what’s next_ behind subscriber acquisition trends, with a strong focus on marketing effectiveness, pricing strategy, and user behavior. This position is ideal for someone who thrives at the intersection of data, strategy, and cross-functional collaboration.

**Key Responsibilities**:

- ** Lead Acquisition Performance Reporting**: Oversee the tracking and reporting of core acquisition KPIs, including signups volume, mix, and conversion trends across products, plans, markets, and customer segments.
- ** Drive Insightful Analyses**: Conduct deep-dive analyses on acquisition drivers—content launches, seasonal trends, promotions, pricing, and platform behavior—to inform marketing and product strategies.
- ** Model Pricing & Revenue Tradeoffs**: Evaluate the impact of pricing changes on subscriber acquisition and revenue, using scenario modeling to understand short
- and long-term implications.
- ** Assess Promotional Effectiveness**: Analyze promotional campaign performance using lift analysis and behavioral segmentation. Provide clear recommendations to optimize future promotions.
- ** Optimize Marketing Efficiency**: Lead measurement of marketing investment performance, including key efficiency metrics such as Subscriber Acquisition Cost (SAC), Cost-In-Market per Subscriber (CIMS), and others.
- ** Cross-Functional Partnership**: Work closely with teams across Data Insights, Planning, Finance, and Product to align acquisition forecasts, share performance updates, and support strategic planning.
- ** Evaluate Payment Experience Impact**: Assess how changes to payment flows or methods affect conversion, churn, and overall acquisition performance.
- ** Deliver Strategic Ad-Hoc Analysis**: Support executives with timely and insightful analysis to guide decisions on new initiatives, business cases, and emerging opportunities.
- ** Partner on Strategic Narratives**: Collaborate with leaders in Media, Partnerships, Data Science, and Streaming to craft compelling narratives around acquisition trends, highlighting internal and external performance drivers.
- ** Enhance Organic Funnel Performance**: Provide analysis on organic channels—such as the website funnel—to identify friction points and recommend optimization strategies.

**Qualifications**:

- 5+ years of experience in marketing or acquisition analytics, preferably in a subscription or digital consumer business
- Strong background in SQL and data visualization tools (e.g., Tableau, Looker)
- Proven ability to translate complex data into clear business recommendations
- Experience working cross-functionally with marketing, finance, and product teams
- Excellent communication skills and ability to present to executive stakeholders
- Comfort managing ambiguity and driving clarity in a fast-paced environment

**How We Get Things Done**

**Championing Inclusion at WBD