Sr Analyst, Marketing Intelligence

**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**

**Who We Are**

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what’s next

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

As an Sr. Marketing Intelligence Analyst for Max, you will be joining the team responsible for championing a data-driven approach to editorial and merchandising activities in-app, developing frameworks and benchmarks for assessing performance, and providing insights and recommendations to leadership to influence decision making. This role requires a high level of collaboration with partners across Warner Bros Discovery (WBD) - the right person for this role is the kind of person who obsesses over details, thrives in ambiguity, and jumps at the opportunity to take on new challenges. The Associate position will play a key role in supporting relationships across teams and delivering high quality work in one of the highest priority business initiatives at WBD.

**Your Role Accountabilities**
- Help develop frameworks and analyses for assessing key questions facing the Max streaming business, including such areas as:

- How are our editorial and merchandising decisions impacting show performance across the Max content catalogue (HBO shows, Max Originals, Local Language Productions, WBD Movies and Discovery content)
- What is the optimal way for Max editorial activities to live alongside machine learning algorithms.
- Be an advocate for data-informed decision-making, making recommendations about how content performance should impact our merchandising choices.
- Help our merchandising teams become data self-sufficient, utilizing metrics, dashboards, and tools to understand performance.
- Collaborate with other teams, especially Business Intelligence, Tech, and Product to build the tools and processes necessary to drive strategy and analysis initiatives.
- Work with stakeholders across multiple offices and time zones
- Provide insights to introduce recommendations to all Max platforms in order to improve content consumption and increase subscriptions.

**Qualifications & Experience**
- 5+ years of experience in Marketing Intelligence in Global companies - particularly in the media and entertainment and / or direct-to-consumer space
- Excellent analytical skills, with a deep attention to detail
- Superior ability to synthesize the output from analyses, identify the “so-what,” develop early hypotheses, and propose the next line of inquiry
- Experience in building executive-level materials, with a keen eye for presentation design, and the ability to distil complex concepts and analyses into clear, easy-to-understand presentations.
- Possess a high level of intellectual curiosity, focus on generating results, and exhibit the highest personal and professional standards of integrity and ethics.
- Passion for entertainment, love for content and avid viewer, as well as a passion for staying on top of industry trends while figuring out what the future will look like with a relentless focus on creating and improving consumer value.
- Collaborative and diplomatic by nature and also willing to take and defend data
- and analysis-backed positions in the ongoing process and dialogue around content selection.
- Should be energetic, positive, and resilient with a demonstrated ability to influence, build relationships, and drive projects among cross-functional stakeholders in a fast-paced, constantly changing and deadline driven environment.
- Strong written and verbal communication skills
- Experience in data visualizations tools like Looker, Tableau, Power BI
- Bonus points for modelling and statistical knowledge, such as forecasting, AB-testing, or statistical modelling and causal inference
- SQL is also a plus

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