Head / Vp of Growth

**About Us**

Félix is a chat-based platform that enables Latinos in the US to send money home, pioneering remittance services via WhatsApp. We combine Blockchain and Artificial Intelligence to disrupt how remittances are done today and build the future of cross-border payments.

We're obsessed with our customers, and we're building a product that truly empowers them. We are a team of extremely talented high performers, loyal to each other, and committed to providing a magical experience to all our users. We're all owners, driven by a shared vision to create sustainable value. We move with urgency and focus, always striving for excellence and exceeding expectations.

**About the Role**

We’re looking for a strategic and data-driven Head of Growth to lead customer acquisition, retention, and monetization across the user lifecycle. As a member of our team, you will have a direct impact on the core of our business. Félix is a company with a strong culture based on innovation and dynamism. All our collaborators have a high level of autonomy, where we expect that every decision has a positive impact on our users. We base our actions on facts, and we iterate our ideas to build robust solutions focused on constant feedback. The ideal person has worked at a high-growth consumer-facing tech startup in the U.S or Latin America and has achieved a 10X growth and is craving to 10X again This role may be based in the **U.S.**, **Mexico,** or **Argentina**. This role will report to our co-founder and COO at Félix, Bernardo Garcia.

**Responsibilities**
- Growth Strategy & Leadership_
- Own the company’s growth strategy across paid and organic acquisition, retention, and monetization.
- Build, manage, and scale a high-performing growth team (lifecycle, performance, data, marketing).
- Partner with Product, Engineering, Data, and Customer Success to align growth initiatives across the funnel.
- Customer Acquisition_
- Lead and optimize multi-channel acquisition strategies (digital marketing, referral, affiliate, partnerships).
- Build and test new user acquisition channels based on performance and CAC targets.
- Drive efficient customer growth through a deep understanding of user personas and segmentation.
- Retention & Lifecycle_
- Define lifecycle marketing strategies that improve customer engagement, retention, and LTV.
- Collaborate on onboarding, re-engagement, and churn reduction initiatives using behavioral insights and experimentation.
- Monetization & Revenue Growth_
- Identify and execute initiatives to improve transaction frequency and revenue per user.
- Optimize pricing, incentives, and promotions based on cohort behavior and ROI analysis.
- Experimentation & Analytics_
- Lead a rigorous experimentation culture using A/B testing, funnel analysis, and cohort tracking.
- Own growth reporting and dashboards; communicate performance insights to leadership and stakeholders.

**Requirements**:

- Must-Have_
- 10+ years of experience in growth and product-led growth across the customer lifecycle (at least 2 years in a senior leadership role).
- Proven success in scaling customer acquisition and retention in fintech, payments, or consumer apps.
- Strong analytical skills; expert in data tools (e.g., SQL, Looker, Amplitude, Google Analytics).
- Deep understanding of growth loops, LTV/CAC dynamics, and full-funnel metrics.
- Experience with multichannel campaigns (SEM, paid social, influencer, lifecycle, CRM, referral).
- Comfort working cross-functionally in a fast-paced, high-stakes environment.
- Nice-to-Have_
- Experience in remittances, cross-border payments, or emerging markets.
- Fluency in Spanish or other languages relevant to target remittance corridors.
- Familiarity with compliance and regulatory considerations in fintech growth.
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.

**What We Offer**
- Competitive salary
- Initial stock options grant
- Annual performance bonus
- Health, dental, and vision plans
- Remote work environment, although we have offices in Miami and México City and would love to work in hybrid model if you are up to it.
- Continuous learning opportunities
- Unlimited PTO
- Paid parental leave
- Empowering opportunities for growth in a dynamic entrepreneurial environment

**Equal Opportunity Employer**

At Félix, we are committed to providing equal employment opportunities to all qualified employees and applicants without regard to race, religion, nationality, sex, sexual orientation, gender identity, age, or disability. This policy applies to all terms and conditions of employment, including recruitment, hiring, placement, promotion, training, compensation, benefits, and termination.
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