Top media buyer

Media Buyer (Growth Ownership Role)The Lead Gen Partners (TLGP)·RemoteAbout The Lead Gen PartnersThe Lead Gen Partners is aperformance-based lead generation agency.We partner with high-ticket businesses whose products and services genuinely improve people's lives and who need a real growth partner to scale their impact.We don't operate as vendors.We operate asgrowth partners.That means we care deeply about:Results over appearancesData over opinionsSpeed and clarity over perfectionAccountability at every levelWe challenge ideas openly, own mistakes quickly, and reward outcomes—not effort.Role OverviewThis isnota button-pushing media buyer role.This is agrowth ownership rolefor someone who:Thinks in systemsUnderstands the full funnel (Ad → Lead → Sales)Makes decisions with incomplete dataIs accountable for outcomes, not activityYou will operate as agrowth partner, not a task executor.Mission of This RoleDrive profitable scale through disciplined execution, strong judgment, and tight feedback loops acrosscreative, funnel, and sales operations.Your job isn't just to make ads work.Your job is to make theentire acquisition system work.What You'll Own1. Performance & ScaleOwn CPL, CPQL, CPA, and ROASDecide when to test, hold, scale, or pull backAllocate budget based on performanceScale accounts responsibly without breaking efficiency2. Strategy & Decision-MakingDesign structured testing frameworks (not random tests)Choose campaign structures, optimization events, and bid strategiesMake judgment calls under uncertaintyPush back when data does not support a request3. Tracking, Attribution & Data IntegrityEnsure accurate tracking (Pixel, CAPI, CRM, trackers)Diagnose data discrepanciesSet up and maintain tracking systemsKnow when to trust the data—and when not to4. Creative & Funnel FeedbackAnalyze creative beyond surface metricsProvide clear, actionable feedback to creative strategyUnderstand how messaging, funnels, and sales affect performanceIdentify patterns across ads, angles, funnels, and platforms5. Client & Internal CommunicationProactively communicate performance and risksLead performance discussions with confidenceBe prepared, punctual, and data-backedHow You Are MeasuredYou are measured onoutcomes, not effort.Primary KPIs (Direct Control)Cost per Lead (CPL)Cost per Qualified Lead (CPQL)Cost per Booked Call (CPCALL)Budget pacing accuracySecondary KPIs (Outcome-Influenced)Cost per Acquisition (CPA)Return on Ad Spend (ROAS)You'll also be evaluated on:Quality of decisionsClarity of thinkingAbility to explain performance shiftsPattern recognition across accountsBonus & UpsideThis role includesperformance-based bonusesdirectly tied to account growth and efficiency.If you help the business:Spend more profitablyUnlock higher ROAS tiersHit higher volume thresholdsYou share in the upside.No artificial bonuses.No rewards for maintaining baseline.Who This Role Is ForThis role is for someone who:Has managed large ad budgets independentlyUnderstands Meta deeply (including post-Andromeda behavior)Knows when to trust data—and when to waitCan clearly explain decisionsIs comfortable being challengedThinks in funnels, not adsWants to grow into a true growth partnerWho This Role Is NOT ForThis role is not for someone who:Needs constant directionCan't explain why something worked or failedHides behind "it depends"Avoids accountabilityHas only managed small budgetsThinks media buying ends at CPLTools & StackYou should be hands-on with:Meta AdsTik Tok AdsYou Tube AdsTracking systems (Hyros, Red Track, GA4, custom trackers)Pixel & CAPIGo High LevelSlack, Zoom, AsanaExpectations (First 60–90 Days)By 30 daysFully understand existing accounts, offers, and systemsOwn daily optimization decisionsIdentify bottlenecks and risksBy 60 daysLead testing and scaling decisionsImprove performance consistencyStrengthen creative feedback loopsBy 90 daysOperate independently as a growth ownerContribute to strategy (not just execution)Act as a trusted decision-makerHow to ApplyThis role requiresthinking, not just experience.Applicants must complete ourMedia Buyer Application Form, which includes:Decision-making scenariosTesting frameworksFunnel diagnosticsStatistical significance logicIf you're not comfortable being evaluated this way, this role is not a fit.How We WorkFully remoteAsync-first communicationTools: Slack, Asana, Google Drive, Go High LevelDirect feedback, no politicsTLGP rewards operators who think clearly, act decisively, and deliver results. If you don't feel aligned with these core values, please don't apply.SUBMIT YOUR APPLICATION HERE: