Senior Business Analyst

The Senior Business Analyst owns a workstream within a client engagement (e.g., value analysis) or internal business team (e.g., RFP proposal management) utilizing requirements management tools and techniques (e.g., user stories, backlog management) to solve conceptual business problems, issues, and to identify new opportunities that deliver impact (e.g., cost savings, increased revenue). Analyzes business information, translates requirements into functional specifications, and champions client and/or internal business needs while balancing climate, priorities, capabilities, and constraints of client and Adobe environments.

JOB ROLE SUMMARY

The Senior Business Analyst (Adobe Practice) owns a workstream within a client engagement (e.g., value analysis) or internal business team (e.g., RFP proposal management) utilizing requirements management tools and techniques (e.g., user stories, backlog management) to solve conceptual business problems, issues, and to identify new opportunities that deliver impact (e.g., cost savings, increased revenue). Analyzes business information, translates requirements into functional specifications, and champions client and/or internal business needs while balancing climate, priorities, capabilities, and constraints of client and Adobe environments.

Example assignments:

Value analysis workstream owner: Deliver value scorecards and facilitate value workshops for select customers to accelerate their ROI. Drive customer-facing workshops to establish a measurement framework of actionable KPIs, enabling the tracking of value-based adoption and realized business value to enhance consumption and usage of licenses. Conduct quantitative analysis, ROI modeling, and value realization benchmarking. Collaborate across multiple functional domains (both within Adobe and with customers), leading challenging conversations to reach logical and objective conclusions with actionable plans. Support the development of new value assets, tools, and collateral, contributing to the growth and evolution of the practice.

RFP proposal management: Work on qualified sales opportunities to respond to customer requirements and build contextualized responses. Collaborate with Solution Consultants and Sales to scope and identify technology fitment, mapping solutions to customer needs. Oversee the proposal plan from initiation to submission, act as a subject matter expert in a specific solution area, and coordinate efforts to maintain the content repository. Articulate the marketing message of Adobe DX solutions in customer-friendly terms tailored to specific needs. Provide expertise in Personalization Insights and Content Supply Chain, as well as a strong understanding of Customer Data, MarTech ecosystems, Content Generation, and Management ecosystems and integrations. Provide technical presales and in-depth knowledge of SaaS products in areas such as Generative AI for Digital Content, Content Supply Chain, and Digital Asset Management.

DUTIES AND RESPONSIBILITIES

Holds discussions with stakeholders to understand their requirements. Translates requirements into business needs and works with the Program Manager & Adobe to create actionable development timelines. Grooms the product backlog on the path to product scale based on the prioritization of user stories and development requirements. Determines activities necessary to complete Requirements Management effort, including identification of stakeholders, and the selection of Requirements Management and business analysis techniques in accordance with the guiding principles of Adobe’s Delivery Methodology. Organizes and synthesizes complex information provided by stakeholders, formulating information into business, functional, and non-functional requirements, documented in a correct, clear, concise, comprehensive, and cohesive format. Develops a requirements management work plan to manage own and team’s activities, priorities, tasks, deliverables, and schedule, in coordination with the Project Manager. Effectively facilitates requirement sessions and uses a variety of elicitation techniques to obtain needed information from stakeholders to form business, functional, and non-functional requirements, including process mapping, JAD sessions, use cases, storyboards, prototyping, etc. Understands business problems and opportunities in the context of requirements, and recommends solutions that enable the client to achieve its goals while balancing the climate, priorities, capabilities, and constraints of both client and Adobe. Analyzes feasibility and resource changes as a result of requirements modifications through impact analysis reporting. Informs and advises affected parties of business impact. Participates actively in the development of testing strategies and test plans to ensure requirements are validated accurately. Manages conflicts, issues, and changes to requirements to ensure that stakeholders and project team remain in agreement on the solution scope, while working with the Project Manager.

INDIVIDUAL CONTRIBUTOR

Fully functional and self-directed. Provides formal mentorship. High complexity assignments-owner. Regularly leads self and established as a specialist. Sees the whole picture and adjusts work accordingly to Adobe’s Delivery Methodology, with a primary focus on the Requirements Management domain.

PRODUCT KNOWLEDGE AND UNDERSTANDING

Develops, maintains, and demonstrates comprehensive knowledge of clients’ and Adobe’s technical and business environments. Considered as value-add by the customer to their business success. Considered knowledgeable on the use of Adobe’s Delivery Methodology Requirements Engineering and Change Management procedures. Considered knowledgeable on Adobe organization structure and culture and typical Delivery Tools. Considered knowledgeable of Adobe products, services, and solutions.

REQUIREMENTS PLANNING AND ELICITATION

Identifies requirements scope and deliverables and plans for requirements gathering accordingly. Determines and utilizes appropriate requirements elicitation and management techniques based on the scope and nature of the project. Forms and presents probing questions to elicit information necessary to define requirements. Identifies and accurately captures information pertinent to solution requirements. Determines when and how to modify approach and/or use alternative elicitation techniques. Effectively describes the importance and value of requirements elicitation process mapping, JAD sessions, use cases, storyboards, prototyping, etc. Participates in internal knowledge sharing discussions related to requirements planning and elicitation. Contributes to the identification of process improvements related to requirements planning and elicitation techniques.

REQUIREMENTS WRITING AND MANAGEMENT

Self-directed during requirements management and/or documentation. Organizes and synthesizes complex information to formulate business, functional, and non-functional requirements. Documents requirements into an accurate, clear, concise, comprehensive, and cohesive work package. Ensures functional requirements address the business needs. Prioritizes requirements based on factors such as business value, cost to deliver, and time constraints. Presents requirements in an understandable format to validate with stakeholders. Contributes to ongoing improvement of requirements standards, reusable requirements, and requirements management techniques.

MEETING MANAGEMENT

Prepares agenda and materials to ensure meetings are effective. Facilitates meetings and communicates effectively. Uses considerable meeting management skills to keep discussions focused and organized. Identifies areas of common agreement and uses negotiation skills to reach agreement in areas of conflict.

BUSINESS AND SOLUTION CONSULTING

Understands client’s business issues and goals related to Adobe products/solutions. Occasionally recognizes opportunities beyond the underlying business needs and issues and contributes to consulting stakeholders in exploring these opportunities. Able to conceptualize a solution and enable stakeholders to understand the solution’s capabilities, boundaries, dependencies, constraints, and assumptions from a business perspective. The associate is expected to be able to interface with upper-level internal and client stakeholders and communicate effectively.

CONFLICT RESOLUTION

Recognizes conflicts and issues as they are encountered. Facilitates discussion and agreement on handling conflicts. Works with the Project Manager to ensure conflicts and issues are tracked to resolution.

BUSINESS ANALYSIS

Understands and effectively utilizes appropriate business analysis techniques to organize and synthesize large amounts of information into a simplified view. Captures and illustrates stakeholder desires and/or current state using a combination of textual formats, models, diagrams, and matrices. Ensures business goals are aligned to the underlying business needs and identifies gaps that may prevent the business from reaching goals. Evaluates business processes based on a “big picture” view while also understanding the details related to each process step. Demonstrates broad understanding of general business functions and the relationships between them; broad knowledge of marketing is desired. Works toward identifying and defining key performance indicators (KPIs) to measure business operations

QUALIFICATIONS

Required

3-5 years of business analysis experience in a consulting setting

Preferred

Bachelor’s Degree Desired Experience writing detailed business and functional requirements Experience with Adobe Marketing CloudAdobe Experience Manager(AEM) (Site, Assets, Multi-Site Manager, Creative Cloud Asset Link)Adobe Target,Adobe CampaignAdobe Launch/TagAdobe Experience Platform (RTCDP, Adobe Journey Optimizer, Adobe Journey Analytics) Experience with database marketing, direct marketing, or interactive marketing environments Experience working in an external client-facing environment Experience with the solution development lifecycle Experience using Microsoft Office Software Basic SQL Experience/Skills Desired Some Web Conference Facilitation Experience Desired Holds Certified Business Analysis Professional Certification

Any reference to years of experience should be disregarded in the UK

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Mexico City

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Maryland, Nevada,New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact.

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