User Experience

hace 1 semana

Mexico City 09516 Banco Nacional de Mexico, S.A., integrante del Grupo Financiero Banamex A tiempo completo

The Digital Content Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.

Responsibilities:

Work with internal content partners to ensure content is serving business objectives and meeting key performance indicators (KPIs) Create content and provide oversight of the content calendar for those topics and editing of content. Work alongside leadership to identify relevant paid/owned/earned content amplification opportunities and manage content distribution Ensure compliance with business, legal and compliance review of content and imagery Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution Collaborate to build a media plan with agency partners to strategically distribute content to target audiences Manage consumer strategy and pilots, as assigned, working to partner and share learnings with global teams Identify paid channels including social media and syndication partners that effectively align with content topics Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content Manage retargeting strategy to reach existing Citi customers Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


Qualifications:

5-8 years of experience in content marketing, content editing or related field


Education:

Bachelors/University degree or equivalent experience


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Content Design Sr

Descripción

Como Content Design Señor desempeñaras un rol estratégico responsable de resolver problemas complejos de comunicación digital para construir y mejorar la estrategia de homologación de voz y tono en los canales digitales de Citibanamex. Debes aplicar lineamientos y mejores prácticas de Diseño Conversacional dentro de proyectos con equipos multidisciplinarios en conjunto con las áreas de Tecnología y Negocios; así como implementar metodologías de diseño de contenido para definir, probar y medir los flujos conversacionales para entregar valor a través de una comunicación humana, simple y consistente.

Responsabilidades

Realizar investigaciones de UX Writing y Content Design para la toma de decisiones.

Diseña experiencias digitales a través de la estrategia de contenidos.

Cree arquitecturas de información eficientes con taxonomías jerárquicas factibles.

Descomponga las ideas de los clientes e itere sobre el contenido y el diseño general para producir productos innovadores.

Cree contenido claro y consistente para canales digitales, incluyendo páginas web, notificaciones, aterrizajes, correos electrónicos, aplicaciones, CTA, materiales de capacitación, todos ellos con un enfoque 100% en el usuario.

Trabaje en estrecha colaboración con los diseñadores, los gerentes de productos, el equipo legal, de cumplimiento y de tecnología para que el contenido sea consistente durante todo el proceso y hasta el lanzamiento del producto o servicio.

Demostrar una sólida comprensión de la interacción digital con el cliente.

Analizar el comportamiento de interacción del cliente, el mercado y la competencia para mejorar la comunicación digital del banco.

Ser la voz de la marca a través de múltiples canales de manera consistente, impactante y concisa.

Participe en la investigación de usuarios y audiencias como parte del proceso de diseño centrado en el usuario.

Contribuir al logro de los objetivos de adquisición, el rendimiento financiero del producto, el rendimiento de los ingresos y los objetivos de gestión de gastos, así como supervisar la identificación y ejecución de los planes comerciales de oportunidades y brechas.

Desarrolle y comunique un plan de negocios para acercarse al mercado, y coordine e implemente procedimientos de equipo, resolución de problemas de clientes y gestión de clientes.

Habilidades

Experiencia en marketing, producto, diseño de contenido o escritura UX

Capacidad para trabajar sin supervisión y ajustar las prioridades rápidamente según lo dicten las circunstancias.

Capacidad para trabajar bajo presión y gestionar plazos o cambios inesperados en las expectativas o requisitos.

Habilidades demostradas para la resolución de problemas y la toma de decisiones.

Demuestra constantemente una comunicación escrita y verbal clara y concisa.

Habilidades analíticas demostradas.

Capacidad para trabajar en un entorno orientado a equipos.

Habilidades de influencia demostradas.

Conocimientos en DesignThinking y Metodologías ágiles. (compresión lectura inglés)

Aplicación de UX WritingResearch, análisis de datos y pruebas de contenido A/B

Redacción y ortografía excepcionales.

Grandes habilidades de comunicación.

Conocimientos SEO/SEM.

Métricas de contenido / KPI.

Edición de estilo.

Sistemas de contenido.

Calificaciones

2 años de experiencia relevante

Software

Figma

Maze

Zoom

Office 365

Sketch 

Educación

Licenciatura, título universitario o experiencia equivalente

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review .

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