Senior Specialist, Creative Intelligence

hace 2 meses


Mexico City Scopely A tiempo completo

Description

Scopely is looking for a Creative Intelligence Sr. Specialist to join our User Acquisition team in Mexico City on a hybrid basis
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily. As a  Creative Intelligence Sr. Specialist  on the User Acquisition Team, you are responsible for contributing to a player-centric product strategy that drives healthy and sustainable active player growth. Our mission is to make experiences that our players love and keep coming back to time and time again. A key component of achieving this goal is a deep investment in creative strategy. You will focus on creative testing within several games in Scopely's portfolio to help measure new creatives against each other, identify top performing concepts and provide analysis of each experiment. You will work primarily with our user acquisition team, but your presence will also be felt across multiple teams within our Company.

You will come from a marketing or analytical background, demonstrate a history of both executing on creative tests and analyzing the results to make educated recommendations. You should have a natural analytical drive to assess and deliver on KPIs, with an intellectual desire to experiment constantly. Being highly collaborative and being able to influence across many disciplines is a must. You will report directly to the Director of Creative Intelligence.

What you will do:

Own our creative testing process on games like Marvel Strike Force, Star Trek Fleet Command and others, setting up multiple tests on a weekly basis, tracking performance and reporting on final resultsManage the organization of our creative testing queue and vocalize any gaps in testing activity due to lack of assetsDevelop strategy for both optimizing creative testing spend and lengthCollaborate with the Creative Strategy Manager and UA Creative Team in brainstorming, using a results-based approach to aid in ideationAssist in long-form creative analysis, providing support to Creative Strategy Manager in monthly, quarterly and yearly UA creative reviewsWork closely with data tech team to recommend improvements to proprietary creative testing platformIdentify any emerging trends and investigate anomalies in testingAnalyze live environment data to ensure testing environment accurately reflects audience targetingAssist in competitive creative research and analysis

Ideal candidate will have:

2-3 years’ experience in performance marketingKnowledge of mobile gaming KPIsFluent in discussing creative elements, from stylistic choices to formatting decisions, to both core and broad audiencesDesire to own a workflow and optimize experimental process to the best of their abilitiesStrong analytical and organizational skillsImmense appetite for learning and a passion for mobile entertainment / gamingBachelor’s degree from an accredited universityFluency in English

  • Mexico City Ingenia Agency A tiempo completo

    Senior Creative Strategist Experiencia: Mínimo 10 años.Lugar de Trabajo: CDMXInglés: Avanzado (conversacional) Experiencia y conocimientos en: Revisar y analizar los resultados de las campañas digitales (SEO, SEM, redes sociales, etc.)Mejorar el alcance, compromiso y percepción de una marca.Explorar nuevas tendencias...


  • Mexico City Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    The mission of the Brand Partnership Studio is to empower brands to authentically engage live communities, predominantly on Twitch. Reporting to the Creative Strategy Lead, Americas, the Senior Creative Strategy will lead a small team in Mexico and act as the creative and operational lead for the region. You will be a key player contributing to the Brand...


  • Mexico City SGI Global, LLC A tiempo completo

    SGI Global LLC is seeking fluent Spanish speaking Prison Intelligence Advisor to support the Department of State, Bureau of International Narcotics and Law Enforcement Affairs (INL) in Mexico City, Mexico, which requires professional and administrative support services to work with the U.S. Foreign Assistance Program to Mexico.Responsibilities:The position...

  • Business Intelligence

    hace 2 semanas


    Mexico City Multiplica Talent A tiempo completo

    Buscamos un Business Intelligence (BI) Semi Senior full time para unirse a nuestro equipo en Ciudad de México. Esta posición híbrida (dos días a la semana en oficina) está orientada a un profesional con una sólida comprensión en análisis de datos y creación de reportes BI, idealmente con experiencia en la industria de la salud. El BI Semi Senior...


  • Mexico City Jellyfish A tiempo completo

    Company Description At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and...


  • Mexico City Jellyfish A tiempo completo

    Company Description At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and...


  • Mexico City Scopely A tiempo completo

    Description Scopely is looking for a Senior Creative Marketing Manager for the Tiki Solitaire TriPeaks game. This role is based in our Mexico City hub and will partner with a US, Canada and LATAM based team.At Scopely, we care deeply about what we do and want to inspire play, every day - whether in our work environments alongside our talented...

  • Creative Freelance

    hace 3 meses


    Mexico City Media.Monks A tiempo completo

    What are we looking for? Creative professionals to work with us in challenging projects in big accounts as a freelancer, for a determinate period of time. You can have experience working as an Art Director, Copywriter, Motion Graphic Designer, Designer, etc. We have opportunities in the whole creative area. Be aware that we do not charge candidates...


  • Mexico City Jellyfish A tiempo completo

    Company Description At Jellyfish we believe that our individual differences are our greatest assets. We are passionate about empowering every employee to reach their full potential and contribute their unique perspectives to our collaborative environment. We are an equal opportunity employer and firmly believe that a diverse and inclusive workforce...


  • Mexico City ASRC Federal A tiempo completo

    Job Description ASRC Federal Facilities Logistics LLC is seeking All Source Intelligence Analysts to support a contract in Mexico City. If you have experience in conducting all-source research, predictive analysis, and intelligence production, this opportunity might be for you. The selected candidate's responsibilities will include the following: ...


  • Mexico City Jellyfish A tiempo completo

    Job DescriptionReporting to the Busines Intelligence Senior Manager, you will join our Business Intelligence specialism, a growing area within our Analytics capability and our broader Data & Insights department that encompasses data planners, data analysts, data scientists, and measurement and optimization specialists. Collectively, we learn from each other...


  • Mexico Nuvit Service A tiempo completo

    Business Intelligence Analyst: III (Senior) Description Work as a strategic partner with CDO team members and others to help facilitate data driven solutions. Through analysis and collaboration with business partners, creates standardized processes for the reporting team performance. Partners closely with the CDO’s development team to create data...


  • Mexico City Mars A tiempo completo

    JOB DESCRIPTION Job Description: Responsible for developing and implementing data management and reporting strategies and solutions.  Consolidate and prioritize all demand data/reporting needs and develop the right tool to drive data-driven decision-making. Manage the business intelligence team setting the vision and developing members to build insight...


  • City, México t2ó A tiempo completo

    **Job Type**:Full Time**Job Location**:Mexico City01. What you’ll do - Entendimiento e interpretación de brief. - Enlace con el equipo del cliente para generar y desarrollar ideas de contenido, vínculo entre la estrategia y la ejecución, guiando las estrategias de marketing y dirigiendo el proceso creativo para todos los aspectos de la marca. - Trabaja...


  • Mexico City MX19 Alcon Laboratorios S.A. De C.V. Company A tiempo completo

    Senior Specialist Tax LACAR Location: Mexico City (Hybrid) At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before....


  • Mexico City NielsenIQ A tiempo completo

    Company Description Our NielsenIQ Technology teams are working on our new “Connect” platform, a unified, global, open data ecosystem powered by Microsoft Azure. Our clients around the world rely on NielsenIQ’s data and insights to innovate and grow. As a  Senior Support Specialist  , you’ll be part of a team of smart, highly skilled...


  • Mexico City Epam A tiempo completo

    Description DESCRIPTION EPAM isa leading global provider of digital platform engineering and development services. Weare committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture.Hereyou willcollaboratewithmulti-nationalteams, contribute to a myriad of innovative...


  • Mexico City Media.Monks A tiempo completo

    Media.Monks is looking for a talented project manager to coordinate large scale design projects for an A list brand. In this dedicated role, you will run a team of designers that create static visuals that live in product interfaces. Half of your time will be spent embedded at the client’s office to safeguard good communication and close collaboration. ...


  • Mexico City JTI A tiempo completo

    We are JTI, Japan Tobacco International, and we are present in 130 countries. We have spent years innovating, creating new and better products for the consumers to choose from . This is our business. But not only. Our business is our people. Their talent. Their potential. We believe that when they are free to be themselves , and they are given the...


  • Mexico City Tala A tiempo completo

    About Tala Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 five...