Bilingual Director of Marketing- Latin America and Caribbean

hace 1 mes

Mexico City Dairy Queen A tiempo completo

Company Description

Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the , Canada and more than 20 countries around the world. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges.

Job Description

We have an exciting opportunity available for a Director of Marketing. The Director of Marketing will provide marketing leadership and counsel to franchisees, advertising agencies and internal teammates. Develop, manage and implement marketing plans and programs to optimize traffic, store sales, brand building, service fees and profits for Dairy Queen Franchisees. Protect Dairy Queen Trademarks. 

Key Accountabilities Include:

Develops, leads and executes the strategic plans and annual marketing calendars for assigned countries. Works with franchisees to obtain their understanding and support of the plans, while ensuring the strategic plan is incorporated into everyday business with the franchisees and APAC team. In collaboration with the VP- Int’l Marketing and Regional Director, ensures the development of brand strategies to ensure long-term competitiveness of DQ concept and business. Responsible for teaching, planning and trade zone level execution of all LSM programs. Responsible for teaching, planning and ongoing market level execution of all digital and social media programs. Responsible for teaching, planning and execution of comprehensive Grand Opening Plans for all new stores and new markets within the region where relevant. Leads and directs all consumer and product market research and analysis including identifying target markets, monitoring market trends and the competitive environment, projecting market potential and product penetration opportunities. Approves all marketing and creative materials developed by licensees and/or agencies. Works with and trains licensees on proper merchandising and the development of materials including proper use of all DQ trademarks. Manages effective relationships with all members of the international team, franchisees, agencies, research companies and vendors. Presents information, strategies, and concepts to cross functional leaders and franchisees in a manner that inspires action and to achieve established corporate goals. Includes the ongoing leadership and management of Franchisee Advisory Councils (FACs) where relevant. Drives the new product development/innovation process internally and with the franchisees, leading the roll out and introduction of new products. Spearheads development and coordination of product launch kits, including developing materials regarding local marketing efforts. Creates linkage between brand strategy and product strategy ensuring a robust product pipeline to fuel marketing calendars and strengthen brand positioning. Provides leadership and direction to advertising agencies. Monitors and manages agency communication with franchisees. Holds agencies accountable for performance, media buying, creative direction, brand building and budget compliance. Formally reviews agency performance on an annual basis. Works with licensees and agencies on proper development and execution of media plans. Provides relevant business and financial analysis of key issues to internal and external shareholders including comp sales, sales trends by category and sales results generated by specific media activity. Evaluates local and national promotions, media investments and sales trends to help form plan recommendations. Presents analysis to necessary shareholders as appropriate.

Qualifications

or Degree in Marketing or related field, MBA preferred. Must have 7 to 9 years of prior Marketing experience in consumer related marketing organization(s), including consumer research, product development and the development of advertising and promotional campaigns. Experience working within a franchisor organization, preferably a QSR brand. Experience with planning and executing digital and social media marketing programs. Experience with teaching, planning and ensuring trade zone level execution of LSM programs. Experience effectively managing marketing staff. Demonstrable record of achievement in creating and leading a pipeline of product innovation across multiple platforms. Track record of clear product successes, creating and leading from product inception to launch. Strong ability to multi-task and prioritize multiple projects and requests simultaneously, within an intense, deadline-driven environment. Creative thinker who can quickly develop innovative ideas across a wide variety of business units. Relationship building skills with the ability to create mutually beneficial relationships with both internal and external clients. Strong written and verbal communication skills, with the ability to articulate marketing strategies to a variety of audiences. Well organized with a high attention to detail and accuracy. Ability to collaborate in a team environment. Ability to lead projects involving other departments such as R&D, Operations, Training and Supply Chain and complete projects within deadlines. Proficient in Microsoft Word, PowerPoint and Excel. Verbal and written fluency in English and Spanish. Travel required for internal and external meetings. Local and international travel is required and is approximately 25%. Valid passport with no restrictions to global travel.

Additional Information

Our Commitment to Diversity, Equity and Inclusion

We are committed to creating a culture of diversity, equity and inclusion for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work; where we recruit, engage and retain employees, franchise owners and suppliers with diverse background and identities; and where everyone feels welcome engaging with our DQ brand.

  • SVP & Managing Director, Production Latin America & US Hispanic

    hace 24 horas

    Mexico City Sony Pictures A tiempo completo

    Has overall responsibility to develop, execute and grow the SPT Latin America and USH Television Production business.Responsible for leading and directly managing SPT Latin America Production’s offices, around 25+ staff who develop, produce and coproduce Spanish language programming for the Latin America/USH market.Oversees all series development projects,...

  • Director of Sales

    hace 4 semanas

    Mexico City Hilton Mexico City Santa Fe A tiempo completo

    DescriptionA Director of Sales manages the hotel sales and marketing plans by recommending growth efforts, monitoring progress, and ensuring that the hotel is competitively positioned within the local marketplace.What will I be doing?As Director of Sales, you are responsible for working closely with the Senior Management Team to drive business needs and...

  • Jewely Specialist Dolce&Gabbana Mexico, Central America and the Caribbean

    hace 2 semanas

    Mexico City Dolce & Gabbana A tiempo completo

    Watches & Jewelry Specialist Dolce&Gabbana Mexico, Central America and the Caribbean Dolce & Gabbana, a leader in the world of luxury fashion, has an exceptional career opportunity available for a Watches and Jewelry Specialist for D&G. Reporting to the Retail Director, the WJ Specialist primary function is to drive the business in Mexico, Central...

  • Structurer Innovative Risk Solutions Latin America

    hace 1 mes

    Mexico City Swiss Re A tiempo completo

    Structurer IRS Latin America As part of the SRCS' Innovative Risk Solutions ('IRS') team the position holder will support the IRS Latin America team in origination, structuring and execution of a broad range of Alternative Risk Transfer Solutions for corporate and public entities, reporting to the Head Innovative Risk Solutions Latin America.  ...

  • Sr Exec, Trade Mkt Events Lacar

    hace 1 semana

    Mexico City Royal Caribbean Group A tiempo completo

    Position Summary Responsible for supporting all development, execution, and communication of events across the region in Latin America: on-site, virtual, and onboard functions. Manage annual event calendar and monitor overall attendance satisfaction. We’re looking for an experienced professional with passion for creating the best events working...

  • Global Corporate Banking

    hace 1 mes

    Mexico City JPMorgan Chase & Co. A tiempo completo

    Position Summary The Latin America Multinationals Corporate Bank is looking for a Vice President to lead the Korea into Latin America desk at . Morgan. Position will be based in the region and report to the Head of Latin America Multinationals Corporate Bank. The Latin America Multinationals Corporate Bank team manages . Morgan’s relationships with...

  • Regional Director of Operations- Latin America

    hace 1 semana

    Mexico City International Dairy Queen, Inc. A tiempo completo

    Job DescriptionThe Regional Director – Operations will provide visionary leadership and strategic oversight to the LA&C Region and its Franchise Groups, ensuring the achievement of both short-term and long-term objectives. This role is pivotal in developing and executing a regional operations strategy aimed at enhancing sales, profits, operating standards,...

  • Regional Director of Operations- Latin America

    hace 1 semana

    Mexico City Dairy Queen A tiempo completo

    Company Description Since 1940, Dairy Queen has been one of the world’s best known and loved brands. Based in Minneapolis, MN, International Dairy Queen Inc., (IDQ), is the parent company of American Dairy Queen Corporation. As a leading franchisor, there are more than 7,000 independently owned and operated restaurants in the , Canada and more than...

  • Director, Marketing Technology and Automation

    hace 24 horas

    Mexico City Nasdaq A tiempo completo

    Nasdaq is looking for an experienced Director of Marketing Technology and Automation to join our dynamic, global digital marketing team. Overview: This is an exciting opportunity to spearhead our Marketing automation and personalization strategy, fundamentally transforming how we integrate and leverage marketing systems to optimize client and prospect...

  • Sr. Account Executive-Public Relations-Innovation

    hace 2 semanas

    Mexico City BCW Latin America A tiempo completo

    The Company:BCW Latin America is a leading global communications agency that moves people to achieve their business objectives. We combine deep industry sector knowledge with innovative strategy and activation expertise to deliver compelling communications programs that engage and inspire a diverse range of stakeholders. We are driven by our passion for...

  • Director of Sales

    hace 19 horas

    Mexico City Accor A tiempo completo

    Company DescriptionWhether located in the heart of a bustling city like Paris, Mexico, London, New York or nestled away in the quieter landscapes of Egypt, French Polynesia or Thailand, every Sofitel address is a call to indulge in—and celebrate—the pleasures of life. To live the French way.The Director of Sales & Marketing is primarily responsible for...

  • Security Assurance Lead, Mexico, Central America

    hace 24 horas

    Mexico City Amazon Web Services Mexico S. de R.L. de C.V. A tiempo completo

    AWS is seeking a Security Assurance Specialist who will drive the strategy that enables every customer, in every sector of Mexico, Central America, and Caribbean. This position is based in Mexico and will require regular travel to cover special projects in these countries. If you have a deep understanding of security, privacy and resilience and you are...

  • Cyber and Technology Officer

    hace 24 horas

    Mexico City Foreign, Commonwealth & Development Office A tiempo completo

    The British Government is an inclusive and diversity-friendly employer. We value difference, promote equality and challenge discrimination, enhancing our organisational capability. We welcome and encourage applications from people of all backgrounds. We do not discriminate on the basis of disability, race, colour, ethnicity, gender identity, religion, sexual...

  • Field Marketing Coordinator

    hace 2 semanas

    Mexico City Marriott International, Inc. A tiempo completo

    JOB SUMMARY The Marketing Coordinator supports in the tactical execution of Field marketing and digital activities and programs for their assigned geographical area within Caribbean and Latin America. Assists in effectively communicating those efforts to stakeholders. Effectively manage multiple projects and coordinate campaigns via efforts such as offer...

  • Researcher

    hace 1 mes

    Mexico City Royal Caribbean Group A tiempo completo

    *Note: Position based in Mexico City Office.  Royal Caribbean Group seeks to recruit a Researcher for the Executive Search team reporting to the Lead, Recruiter. The researcher will also work closely with the Director of Executive Search. Launched in early 2019, Royal Caribbean Group’s internal executive search team is charged with executing Senior...

  • Field Marketing Coordinator

    hace 2 semanas

    Mexico City JW Marriott Hotel Mexico City A tiempo completo

    Job Number 24077860Job Category Sales & MarketingLocation Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAPSchedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-ManagementMarketing Coordinator (Shared Service)Job SummaryThe Marketing Coordinator supports in the tactical execution of Field...

  • Sr Exec, Trade Mkt Events Lacar

    hace 2 semanas

    Mexico D.F Royal Caribbean International A tiempo completo

    ***On-site position at the Mexico City Office*** POSITION SUMMARY Responsible for supporting all development, execution, and communication of events across the region in Latin America: on-site, virtual, and onboard functions. Manage annual event calendar and monitor overall attendance satisfaction. We're looking for an experienced professional with...

  • Managing Director

    hace 1 mes

    Mexico City Mitsubishi Electric Automation, Inc. A tiempo completo

    Sales and Business Development CDMX, MEX • ID: 1103-966 • Full-Time/Regular Position Summary: The Managing Director is responsible for all activities related to conceptualizing and implementing the Hispanic America commercial as well as deploying regional strategy. Acts as an internal consultant to Senior Management related to the administration...

  • Director, Agency Partnerships

    hace 1 mes

    Mexico City Epsilon A tiempo completo

    Job Description We are looking for a dynamic and experienced Director of Agency Partnership reporting directly to our regional COO, to spearhead our collaborative efforts with our Agency partners across the Latin America region. The ideal candidate will be responsible for developing and nurturing strong relationships with investment and strategy...

  • Field Marketing Coordinator

    hace 2 semanas

    Mexico City Marriott International A tiempo completo

    Job Number 24073815Job Category Sales & MarketingLocation Mexico Regional Office, Ejercito Nacional No. 350 Suite 4C, Mexico City, MÉX, Mexico VIEW ON MAP Schedule Full-TimeLocated Remotely? NRelocation? NPosition Type Non-Managementmarketing Coordinator (Shared service)JOB SUMMARY The Marketing Coordinator supports in the tactical execution of Field...