Product Marketing Manager
hace 4 semanas
About the team
The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America. Responsibilities:- Be responsible for part of Measurement Solutions in LATAM markets- Define the go-to-market strategy for TikTok's ever-evolving Measurement and Ad products. Partner with a range of cross-functional teams across the region to ensure flawless execution of this strategy.- Set goals, manage launches, and implement activations to drive adoption. Collaborate with technical and operations teams to monitor product performance.- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.- Deeply understands the features of Measurement and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue - Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities- Working with regional sales team and client solution team to identify market opportunities and client requirements- Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.- Sales enablement and product trainingMinimum Qualifications:- Bachelor's degree or above- 3 years of experience in the digital advertising industry.- Product marketing or product management experience with digital ad products.- Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment - A commercial mindset with experience building business cases from market research and analysis- Proven track record of creating value through strategic product marketing . developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life- Excellent written and verbal communication skills and fluency in English and Spanish Preferred Qualifications:-5 years of experience with digital marketing / ad-tech products in the measurement field- Marketing/Data Science experience- SQL, Data Visualization, and reporting experience- Language: Intermediate Portuguese
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